The Design And Implementation Of CRM System Based On WebGIS For Automotive

Enterprises can't make success without products and services as well as more important thing—customers. Enterprises use their special products and good services to attract customers, acquire customers, keep customers and increase customer. It is precisely because of this, Customer-centric production, sales and service to become the core of business strategy, The implementation of this strategy depends on the Customer Relationship Management for successful implementation. In short, CRM is an acquisition, maintain and increase the process of profitable customers. Because for businesses, market competition is the customer's competition, CRM in the company's development has important strategic significance. However, the traditional CRM can not effectively deal with spatial information. GIS into the customer relationship management system to fully tap the value of their spatial information, to provide enterprises with intelligent decision-making services to enable more intuitive CRM system data expression. The CRM system based on GIS technology, as the company's customer management and sales management an important tool, the system integration of Web technology, the introduction of customers, the object space information for the system of customer service and decision support to provide a more effective analytical tools. In this paper, taking the automotive industry CRM system as an example it describes the CRM system design based of the WebGIS technology.With the rapid development of computer technology, Internet technology, information technology,Internet geographic information systems is becoming a popular information tool.WebGIS is into the thousands of families, an increasing number of Web sites provide space for data services. The use of ArcGIS Server can be simple and quick conduct of server-side configuration and services for centralized management not only saves time but also provides a lot of room for data manipulation and analysis of the components, become the preferred WebGIS development platform. In this paper, I use ArcGIS Server and. NET Framework as a platform to study and design CRM system based on WebGIS. This paper first analyzes the research situation at home and abroad to explore the system design associated with the key technologies, including WebGIS technology, ArcGIS Server technology; and the establishment of the Geodatabase Data Model, using ArcSDE for spatial data management; Then, based on B/S three-layer hybrid model, with the ArcGIS Server platform I design and implement the web-services system with basic map operation and data query,buffer analysis as well as customer information management.