Research On The Trust Of Chinese Financial Media In TheInternet Era

Chinese financial media have been enjoying a high authority in the eyes of financial media users for their ability to establish media economy agenda and influence public economic cognition.But this kind of authority encountered omni-directional challenge however in Internet times.In 2017,users' preference for financial and financial news content type was 40.80% higher,indicating that the consumer demand for financial and economic information has been growing strongly.At the same time,ratings for financial TV shows,once favored by readers and viewers,and newspaper circulation have continued to decline.Financial and economic media,which should be the main source of information for the majority of small and medium-sized investors to judge the market and make investment decisions,have lost the control of financial and economic information channel terminals.Since it involves users' own economic interests,whether financial news or information can help users make money through investment has become the most recognized function of financial media.If in the pre-internet era,users cannot choose because of the monopoly of channels,content and other resources,then the empowerment of "technology" in the Internet era enables them to have the autonomy to choose financial and economic media.But small and medium-sized investors,the core users of financial media,are keen to get "inside" and "inside" information.This is also an important social reason for the booming development of financial and economic we-media.Users need financial and economic information,but they can choose financial and economic media but seldom use this channel.Does it mean that users have lost trust in Chinese financial and economic media and the information they produce?In the Internet era,is the trust of Chinese financial media a constant or a variable? Why is it more meaningful to discuss the trust relationship between users and Chinese financial media today? How and when does Chinese financial media trust form? What is the relationship between these trust components? And so on,these questions constitute the core issue of this paper,that is,the trust of Chinese financial and economic media in the Internet era.In the Internet era,the issue of trust in China's financial and economic media is of great significance to understand the formation of financial and economic media's influence and the reconstruction of media's dominant power of public opinion in financial and economic events.Around the above problems,this paper chooses the qualitative comparative analysis method of QCA as the main research method.With 18 is faced with the problem of user loss,after transformation in the fusion,in the Internet age has the influence of the financial media as the research object,discuss the financial media in China Internet technology reversed transmission media trust generated in the process of transition and media ownership,media function,financial journalists discipline background,the interaction of the factors such as technology adoption.The introduction focuses on the issue of trust in Chinese financial and economic media,and introduces the background of the issue and the purpose and significance of the research.On the basis of literature review and evaluation,the paper puts forward the core concepts and theoretical resources for reference,and then introduces the research content,framework,method and design of the paper.The basic task of the first chapter is to provide a theoretical approach and analytical framework for the content of the following chapters,explore the different combination paths of trust formation of Chinese financial and economic media,and lay a research foundation for the following argumentation.By inputting the transmission power data of Chinese financial media into fcQCA software,the fuzzy solution is obtained,and the different combination paths of the trust formation of Chinese financial media are discussed.The second chapter,based on the current situation of financial media trust,analyzes the relationship between the initial trust of financial media in the Internet era and the institutional logic,technical logic and content logic,as well as the formation mechanism of initial trust,starting from the "rational man" hypothesis in economic theory.The third chapter focuses on the analysis of the user's trust tendency and the use experience of financial media on the key nodes of the accumulation of financial media trust resources,and analyzes the important role of financial media information and service quality on the continuous accumulation of trust from the demand dimension,the efficiency dimension and the expectation dimension.The fourth chapter points out that as time goes by,if users no longer communicate with financial media,there is no information communication and no successful transaction,trust will be dissolved.Successful media communication promotes trust,while unsuccessful experience generates distrust,which is also called damaged trust.As for the damaged trust,financial and economic media must manage the attribution of users' mistakes and take emotional repair into account when repairing information.The fifth chapter,aiming at the current situation of Chinese financial and economic media trust,proposes corresponding trust promotion strategies from the technical level,content level and system level.After systematically discussing the formation process of financial media trust,this paper puts forward three promotion strategies: constructing information market database and user interaction community from the technical level;At the content level,"news information" turns to "original information";We will improve the "firewall" system for financial and economic media at the institutional level.The basic argument of this paper is that,in the Internet era,when media choice returns to the hands of users,"user choice" replaces "resource monopoly" as the new development requirement of financial and economic media.Through QCA analysis,it is found that the ownership nature of private or private holdings,the media function positioning of professional financial information and services,and the combination of technology-oriented conditions are the most powerful ways to build the trust of Chinese financial media.In the process of formation,the trust of Chinese financial and economic media is more of a rational trust established at the cognitive level,and the dynamic change process of this rational trust is shown as the alternation of the following three stages: initial trust,continuous trust and trust dissolution and damage.It is not to say that there is no emotional trust in Chinese financial media.Of course,the generation of trust will be affected by many factors.Emotion is also an important factor that generates trust,but such factors are fed back and iterated out in a fast speed in the user experience.Therefore,Chinese financial and economic media need to rethink the concept of "usefulness" and construct a platform serving user information and services from the technical level.Realize the transformation from "information demand" to "value demand" at the content level;At the same time,we will improve the system of separating editorial and business operations,the information disclosure system and the copyright protection law at the institutional level,so as to provide institutional guarantee for improving the trust of financial journalists and financial media.