The Research On Production And Ecological Pattern Of Reality TV Show In Media Convergence Environment

Under the background of media convergence,this paper chooses TV reality show as the object of study.Among them,the method of qualitative research has combed the development of reality TV show since the beginning of 2000,China's first reality show “survival challenge”.And from the convergence of technology,the integration of television industry and the integration of cross media capital,the three stages of television reality show are divided into different stages of the characteristics.Through the depth interviews,to “ present ” the identity of participatory observation and combined with the theory of literature,discusses how the TV media convergence and media platform,on the one hand,also pointed out the contents of the TV product performance of the industry of culture industry.Through the reality show,we can see that the pace of integration is difficult,which is reflected in policy regulation,funding difficulties,institutional transformation,changes in ideas and other aspects.At present for the study of reality show,the domestic classic works still stay in 2006 by Yin Hong,RanRuxue and Lu Hong co-author of the “Entertainment Whirlwind-Understanding TV reality show”and 2007 by Xie Gengyun and Chen Hong's“reality show : Theory,form and innovation ”,in the academic field is very lack of Internet and new media context of the reality show program creation research.The “Phenomenal” reality shows frequently,the involvement of cross media capital,the change of relations between Internet and Taiwan and the change of audience identity make the ecological pattern of media being reconstructed.The content of TV products is influenced by the knowledge,culture and business culture,but knowledge culture can play a subtle role in the trade of goods.The development of Internet has made the knowledge and culture transfer more and more fragmented and moving.The audience also presents the characteristics of “Re-liberalization”which McLuhan once predicted.At the same time,this article also proposed whether for big data applications,or accurate marketing and fragmentation of time links,technology advances instead brought about the escalation of human control.The emergence of network variety shows and the multi-channel distribution of traditional TV programs have diluted the mainstream status of TV media.The media dimension network,but also makes more and more media and audience spread across the screen to interact,and two-way,but on the other hand,the contents of the UGC production mode also makes the cultural text excessive fragmentation and quality degradation.The fusion of media,the game of many contexts is a process of disorder and reconstruction.In conclusion,on the basis of communication theory,this paper analyzes the TV audience,production,product marketing,the change of industrial ecology,pointed out that in the face of challenges and the impact of new media,television media competition road a long way to go.