The Industrial Newspaper Study Of Minority Area Of Dissemination

New trend for the development of newspapers is arising, characterized by the specialization of its contents and diversion of its customers. The traditional mode of transmission has begun its own revolution switching from the general popularization and centralization of information to specialized distribution of information to selected groups. The process of such information based transmission is accelerating, as a result of the dramatic development of information technology, especially the popularization of the Internet as a new media spreading platform. The industrial newspaper as a crucial branch of the entire newspaper media industry has just adapted to the situation, and is facing its opportunity of rebirth.The industrial newspaper used to have become a market "pariah" because of its strong planned economy and administrative factors. After a number of restructuring and competetion, survived newspaper industry obtain relatively stable and calm environment due to their specialized content and audience segmentation which are different from Evening News and City News. Under the competetive pressure given by the newly emerged media plateform such as internet, the industrial newspaper is able to obtain its unique niche with advantages such as professional and audience loyalty. It is obvious that the industrial newspaper will be able to find a unique way to develop, eventhough the currently background for the entire industry is declining.The Modern Communications News Group, where the author of this article works, is a provincial industrial newspaper. Its unique features in general development, capitalization, and main content/layout transformation over years have made itself become an ideal model for this study. In this report, the author focused on the comparative evaluation/study of key players within the industrial/profession newspaper national-wide. The purpose of such study is to reveal possible routes of capitalization which best fits current market-oriented model.The general popularization or minority popularization does not simply mean the number of the audiences, but demand for the target segmentation. Therefore, the strategy of the development of industrial newspaper is segmenting audience. This article is based on "Modern Communications News -Travel Weekly" and it is discussed through travelers' composition, characteristics and the demand for investigation and statistics. The targeting and competitive strategy of Travel Weekly is based on the effective traveler's segmentation, which vividly embody the industrial newspaper in minority area of dissemination of useful exploration, and have reference values for the development and innovation of media industry.