Study On The Mechanism Of Internet Emergency Spread And Its Intervention

The enthusiasm of internet users to participate in social management is growing withthe rapid development of the internet in china, and the internet emergency is a new type ofpublic security crisis. because of the high frequency of the internet emergency and itsrealistic impact, governments are facing a great challenge of governance and riskmanagement. So governments have to attach great importance to internet emergency andeffectively strengthen the capacity to respond to it. Overall, there are still manyshortcomings in the research about the mechanism of the occurrence and intervention ofthe internet emergency so that it needs further discussion and research.Based on the analysis of the life cycle about the internet emergency, this study arguesthat the contagion stage has the crucial impact on its occurrence and development. Withthe spread of the internet emergency as the research object and its evolution andintervention as the core issues, this study uses the relevant theory and methods to conductthe research on these topics: characteristics and law of its spread, influence factors, theevolution path, and so on.First, the analysis on the special nature of its spread mainly includes characteristics ofthe spread, factors of the spread as well as the spread path with method of case-basedreasoning. The short cycle of contagion is rapidly evolving form with a sudden outbreak.The space of its spread is both extensive and localized and its impact on the real spacemay be greater and more direct if it occurs in the local region. The channels of its spreadinclude a variety of mode of transmission, such as internet media and traditional massmedia and other forms of communication such as human-to-human transmission also playan important role. About the public opinion, there will be a short, quick and irregulargrowth at the contagion stage. At this point, participant behavior forms the overallperformance and tends to be some kind of consistency behavior. There are three spread paths that are affected by the characteristics of the initial event, actions of activists,traditional media and the improper intervention of government.Second, this study exprores the spread dynamic mechanism of internet emergencydrawing on the research methods of complex systems. It constructs the spread powersystem of internet emergency and analyzes the four constituents of the system: subject,object, environment and power source; these dynamic factors influence each other andjointly promote the evolution of the spread. It reveals the essence of the spread process ofthe internet emergency: the spread process of network group behavior. The spread ofnetwork group behavior is the actor-to-actor transmission of the same act arising from thestimulation of the event information, and it is affected not only by an individual’s intrinsicpsychology but also by the change of information. Based on the classical diffusion model,the individual-level model of diffusion of network group behavior is established, and itpoints out that it is essential for government to release the factual information timely,obtain the internet voice, adjust the non-rational motivation of the public and guide thedirection of events in order to prevent and handle the internet emergency. There are threespread mode with different development characteristics: the point-axis spread that iscommon mode; the contagious spread that is usually accompanied by the spread of rumorsor social emotions; the springboard spread that is most difficult to predict and control.Then,based on the above analysis, it proposes appropriate intervention strategies andmeasures for four constituents of the spread power from the point of view of emergencymanagement.Finally, it analyzes the risk management process of the internet emergency and putforward countermeasures and suggestions of governance.