Research On The Related Problems Of Media Intervention In Emergencies

The society in current has entered the information age. The development of the network greatly changed the spread of the contemporary social environment. Emergency, in recent years, because of its suddenness, destructiveness and complexity, if crisis hits, it expands rapidly and have an important influence on society. Meanwhile the emergency possesses the great news value naturally since the sheer volume of information and diversity of communication channels. And the great news value makes the highlights of all kinds of media who have been involved; it becomes the focus of the mass media institute.The article analyzes the relationship between the emergency and media intervention and studies the propagation characteristics of emergency with some typical examples. In the different stages, the mechanism and effect of media have been elucidating thoroughly from media intervention. And though analyze the "double-edge sword" nature of the media in emergency to realize the positive role and negative problems in the process of media intervention. Meanwhile we can conclude that how to avoid negative problems of mass media and get some solutions and strategies to deal with the negative problems.Study on the media involved in emergency, not only for the mass media to report information and solve problems, but also we can draw support from the media to serve the pubic. To safeguard public interests and meet the public’s discourse power and knowing right. Simultaneously, the mass media should take the responsibility of the society and promote the development of the pattern of media in the future.