Application And Theory Research For China Telecom Operation Model And Assessment System

With the rapid and further reform of the global economy and the following borderland rebuilding of industry chain, it is an inevitable trend to innovate the present Operation Model. In view of the overall situation, the original Operation Model must be improved to match the forthcoming new industrial circumstances, that almost each industry continuously carrying forward a succession of actions in varying degrees and stages consisting of : segmentation, separation, reshuffle and integration. Thus, firm can hardly succeed without initiating measures to design and develop a whole new Operation Model under the new economic condition.Globally, the simplicial pattern of products innovation has been substituted by that of Operation Model Innovation, which becomes the main driving factor that contributes to firm's success in sharp future competition. When it comes to communications industry , especially to the carriers that are evidently exposed to a fierce market competition in China nowadays, there is a far-reaching significance to seek for a Operation Model appropriate. Telecommunications industry is one of the most important components of both Chinese communications industry and national economy. As a very valuable part of national industrial, Chinese carriers should take the sustainable development into account, meanwhile , more proper measures should be taken by Chinese carriers to achieve better Operation Model, which is the central issue to think of, in terms of the current economic situation.While Chinese carriers keeping growing through marketing approaches, further intensified competition make them begin to soberly review their past Operation Mode and get a result that it no longer applies to the situation being faced with, and hence comes a set of questions much closely concerning firm's subsistence and development ,example for what's a better location in industry, how to recreate a new Operation model, how to get a reasonable position and profit in the Value Chain of industry, how to sustain the growth going forward.Under the new economic situation of our country, as Technology Innovation is a driving macro stage of self-renovation, Operation Model Innovation is an expanded micro stage of self-renovation. Firstly, Operation Model Innovation is the fundamental guarantee for carriers to maintain a long-range competitive edge, ulterior any activity should revolve around the reaction and optimization of Operation Model. What's more, the long-range competitiveness is based not only on the pre-existing core competency but on sustainable competency acquired by means of some kinds of innovation further, or we may conceptually refer to it as the Dynamic Competitive Ability which can achieves an integrative innovation of Operation Model instead of a single one of technique or product. To establish a long-term sustaining competitive advantage in market, it is essential for most of Chinese carriers to optimize and develop their established core competency uninterruptedly in order to form a virtuous circle and dynamic competitive advantage in business operation. There's no question that those key factors leading to success, which can not be imitated easily by other competitors, is much more important to an enterprise. Operation Model Innovation ,which aiming at building such a corporate unique ability, has been arousing much attention and widely regarded as the most essential point in the future market competition. Operation Model is concerned with every phase of the operation, involving positioning firm, indentifying its products and services, selecting the objective market, intergrating various resources necessary and achieving market entry, and structures a correlative and interdependent logical relation across different aspects and levels.The complicated industrial constitution and function of Chinese carriers means that Business Innovation is a systematic enterprise reform more than improvement on some single link. The whole process of the innovation of Operation Model is based on a point of view of systematization and cooperation. After analyzing the key to the Operation Model, it is vital to further estimate the effect from a perspective of the overall situation with the operation Model and adapt the measures for a maximize profits.Based on the theoretical research of Operation Model and Innvoation at home and abroad, the purpose of this paper is summarized as follows: Introduce the general characters and definition of Operation model (chapter2), delimitation the conception of Operation model through the analysis of operational course of Chinese carriers (chapter 3) and that of the connotation of Chinese carriers Operation Model (chapter 4), introduce the theories and new conception of the Operation Model of carriers of a new era, bring up the strategic selection of Operation Model and progress a balance analysis of market competition (chapter 5) close to operational practice ,design the "assessment system of Operation Model" applying to telecommunication operation (chapter 6), through process-oriented and result-oriented assessment (chapter 7) ,applicate and operate the assessment system of China Telecom Operation Model (chapter 8).