Innovation Research On The Operation Mode Of China Cruise Enterprises

With the rapid economic development of the global cruise, the cruise industry has become one of the most active and rapid developing of the modern tourism industry. Compared to Europe and the United States, China cruise economy is still in the initial development stage, but has great potential, the growth rate of global cruise tourism is8%, while the Chinese’s is43percent, the speed of China cruise economy growth is the fastest in the entire world cruise. The number of China Cruise tourist immigration in2011is718,000. According to the forecast by (CLIA ECC PSA), China will become the world’s largest cruise tourism destination in2020.Many provinces put forward the planning of industrial innovation in the "12th Five-Year planning", as a new industry, with the characteristic of strong economic and wide area pulling, driving the development of logistics, funds and information by the high-end passenger traffic, promote the overall progress of regional, the cruise industry will become the focus on the industry development in future.As the degree of openness of China cruise market continues to improve on, there are opportunities and challenges for China cruise enterprises’development, It’s a golden age for the development of China cruise enterprises. China has abundant tourism resources, attracting a large number of foreign cruise visitors every year. With the continuous improvement of living standards, more and more domestic tourists has begun to cruise enthusiasts outbound tourism, that is good for the development of China cruise enterprises.This paper take China cruise enterprises as the research object with the introduction of the concept of operation mode, summing up international and China cruise industry development, analyzing the situation, characteristics and operation mode of the world’s three major cruise lines and China cruise enterprise, building index system with the introduction of the ER mode to quantitatively analyze China cruise enterprises operation mode, make recommendations for the choice of cruise enterprises operation mode, put on operation mode innovation combined with practice, and provide a reference for the cruise industry and cruise enterprise development in China.