Research On The Development Of China Media Industry

From farming civilization to large-scale production of industrialization,from the steam time to electrical time,mankind has never ceased to explore the pace. As we quietly entered the 21st century,the rush of information from everyone of us is full of life. Advertisement can be seen everywhere,swarming from the information,ubiquitous information network……To rely on the creation of a new era of profit has became a major means of economic growth. In many industries,ahead of the media industry is booming. It is undeniable that the media industry has provided the price information and intelligence,has drastically changed the human way of thinking,behavior patterns and economic activities. How to analysis the media industry from industry perspective,how to learn from international experience at the same time characteristic of media economy in our country. China media are not only carrying the heavy responsibility of national,but also has the special significance in media development of the world.The research on media industry is still at a blank stage and there are no research on the media industry from the perspective of industrial economics.. We systematically reviewed economic theory of the media industry and development literature and the theory of literature, comprehensive use of industrial economics, management, communications, sociology theory, applied to the media industry to study the process of development. And this paper analysis the general characteristics,the nature characteristics,the operating characteristics,the development characteristics of china media industry.Compared to other country's media industries, there are no fundmental differences. The difference is mainly in the government. Government strictly regulate the media industry. From the relationships between government and media industry,the development of media industry is divided into three phases:the government allow,implement industries,initiative of government. On this basis,we analysis the development characteristics of China media industry,and summarized the inmpact of elements:the role of government,media themselves and socio-economic enviroment.In the first place,this article discusses the role of government. Because of the double property of the China media industry, to ensure that the media industry in general different economic fields in other industries, government involvement and intervention in more and implement more stringent regulations. Under such circumstances, China's media industry can achieve such a rapid development, to a large extent benefited from the policy on the media's response to the trend of industrialization and the promotion of,and gradually relax regulations and take the initiative to implement reforms and opening up to moderate. At the same time, the policy direction of the media industry also decide the future of their own face in the current reform and globalization, the dual pressures of competition, China's media industry will go from here, the media industry development study of the role of government is essential.From the external environment,to explore the impact of the media industry's socio-economic environmental factors. Market demand are the fundamental driving force of industrial development, market demand,whether or not competitive, directly determines the state of the media industry. Market demand, including demand for the domestic market and international market demand,domestic market demand and the media industry has a decisive impact. First of all, the domestic market size and growth rate determines the scale of the media industry and the growth rate.Secondly,the domestic market directly affect the national media enterprises development strategy. With foreign competitors, a common historical and cultural traditions become the local media industry to develop unique advantages, so that local media enterprises in the country know and respond to market demand more quickly, cost less. Finally, decide the quality of domestic demand in a country's media industry the quality of a country determines the media industry to expand the international market timing and capacity, the media industry will be directly affected. Therefore, on the media industry's competitiveness, the domestic market scale of the mass ratio is even more important.Next,our media industry and an analysis of the situation and the application of industrial economics analysis of the SCP method, the media industry organization and market behavior, market structure and market performance of the system. At the same time, the media companies to explore their own ability,the ability of the media enterprises themselves three elements, Followed by the media, industry and market competition among enterprises using game theory methods to conduct an in-depth analysis of the media to build competitive game model.In front of the definition and impact on basic elements of analysis, combined with the author's analysis of media industry research and integrated the views of 30 industry experts, from the role of government, socio-economic environment, the media's own ability to set up three aspects of the media industry development evaluation system include: financial subsidies,industrial policy, intellectual property protection, GDP, household consumption structure, innovation capacity, two, three industries, the level of urbanization, income levels of residents, the media production capacity, development capacity, profitability, etc. 12 indicators. According to industry survey data, the use of analytic hierarchy process, at the level of the surface of the provinces on China's 31 provinces to carry out empirical research results will be evaluated on the basis of the current state of the media industry to do a systematic summary.On the basis of horizontal comparison method, we learned from experience of the development of the media industry in the developed Western countries. Finally, based on the development of the media influencing factors and indicators for comprehensive evaluation, and the Western media in developed countries learn from the experience of industrial development in all aspects of the media industry in the role of government, the media's own ability, socio-economic environment the impact of three aspects, proposed development strategy of China media industry.