The Study On Network Public Opinion Expression Promoting Social Management Innovation

With the rapid development of Internet technology and the popularity of the Internet in China, more and more public begin to use the network platform for communicating. They express their opinions and suggestions about public affairs through a variety of ways in a network platform, and thus gave birth to the rapid development of network public expression. At present, China is in the period of opportunities of economic development, but also in the period of appearances of social contradictions. According to middle-income countries' experiences, at this stage, if the governments do not pay attention to social management, the gap between the rich and the poor will further be widen; if the governments do not pay attention to public participation and public opinion expression, social contradictions will become more prominent and difficult to control. Of particular concern is that: with the characteristics of low cost, fast feedback, large capacity, higher degree of freedom, network platform has made social management issues more complex, social management tasks more urgent, social management environment more difficult to control. General Secretary Hu Jin-tao's important speech in the opening ceremony of the Central Party School provincial and ministerial level leading cadres of social management and its innovative symposium on February19,2011, profoundly expounded the importance and urgency to strengthen and innovate social management, he gave emphasis on improving the scientific level of virtual social management, that not only means China has entered a new period of comprehensively strengthen and innovate social management since the beginning of "12th Five-Year", but also provides an important idea to promote social management innovation combining with network public opinion expression in the new situation. Based on these backgrounds, using the system dynamics method to give qualitative and quantitative analysis on networks public opinion expression promoting social management innovation, has important practical significance.This dissertation totally has nine chapters, and can be divided into four parts:The first part describes the related theories and methods of network public opinion expression and social management. By reviewing the relevant literature on network public opinion expression, social management and their relationship at home and abroad, clearly define the subject and the related range of the study. At the same time, give explanations of public opinion field theory, social conflict theory, civil society theory and system dynamics method, on the basis of revealing the relationship between network public opinion expression and social management and simulation analysis.The second part analyzes the characteristics of network public opinion expression, the relationship between network public opinion expression and social management, as well as the role of network public opinion expression in social management innovation, based on the theory, cases and researches.(1) Through the researches and cases, this dissertation analyzes the characteristics, structure and the trend of network public opinion expression. The dissertation comparatively analyzes functions of the main form of network public opinion expression, such as online petition, online polls, micro-blog, forums etc. and also analyzes their representations in social management. Then the dissertation concludes that network public opinion expression has basic characteristics about low cost, fast feedback, large capacity, highly interactive. The overall structure of network public opinion expression are diverse expression subjects, original expression content, low expression cost and shock effect of expression results. The trend of network public opinion expression are that the scope of expression subject will continue to expand, the expression behavior will become more rational, the interaction with social management will become more apparent, the integration of traditional media will be more close, at the same time, it will promote the progress of China's democratic politics.(2) From theoretical and practical perspectives, to reveal the relationship between network public opinion expression and social management. The dissertation reveals that network public opinion expression has the possibility to solve social conflicts by the analysis of social conflict theory; reveals the contradiction, complementary and oriented between network public opinion expression and social management by the analysis of public opinion-policy model. Meanwhile, the dissertation validates the role of network public opinion expression in social management by analyzing three typical cases in reality. Wuhan buses public opinion storm verifies that network public opinion expression is the orientation of the public decision which is the core of the social management tools; Guangdong Lufeng Wukan event verifies that the positive interaction between network public opinion expression and the government can effectively resolve the conflicts and contradictions in social management; Sichuan PS event verifies that the positive interaction can make the crises to opportunities and it has significance meanings in the social management.(3) According to the problems in network public opinion expression and the governmental response, this paper further discusses the role of network public opinion expression in social management innovation. On one hand, from network public opinion expression, we put forward the problem that "whether network public opinion can replace the real public opinion", and then give the certain answer according to the related Internet report data as well as a number of practical cases; On the other hand, from governmental response, we put forward the problem that "whether public opinion is reasonable applied for decision-making", we can also answer the question from the changes of the governmental response.The third part qualitatively analyzes the behaviors of social management main subjects and quantitatively simulation analyzes the development of administrative micro-blog system with system dynamics method.(1) By analyzing the fundamental model of the behaviors of social management main subjects, further verifies the effect which network public opinion expression promotes social management innovation. Government and the public as the main subjects in social management, they play decisive role in the process of social management. While constructing the fundamental model caused by government opaque decision-making, the fundamental model caused by government enforce polices, the growth limit fundamental mode of public participation, the rich getting richer fundamental model of the public participation, and the benign cycle fundamental model of public participation in policy formulation, and puts forward the related leverage solution for the problems caused by fundamental model, thus it can obtain the leverage solutions that pay attention to network public opinion expression, make full use of the network platform, can achieve the benign interaction of government and the public and so on, to solve the problems in the fundamental model.(2) By feedback loop simulation new method, quantitatively simulation analyzes the development of Chinese tourism official government micro-blog system. The feedback loop simulation method is in accordance with the basic structural features of the system, achieves the combination of reductionism and holism, makes simulation model more standardized, and help to improve the reliability of the system. Firstly, this paper establishes the growth positive feedback loop simulation model of the number of tourism-governmental micro-blog and Internet users participating in tourism-governmental micro-blog, and quantitative simulation analysis this model; then, establishes the negative feedback loop caused by the false information, and the other positive feedback loop to promote tourism-governmental micro-blog increase, so all three feedback loops forms the limit growing basic model of tourism-governmental micro-blog system.(3) By the qualitative simulation research of the administrative micro-blog system, reveals the developmental range of administrative micro-blog system in the "12th Five-Year" period. On the basis of positive feedback loop simulation fundamental model of the number of tourism-governmental micro-blog and Internet users participating in tourism-governmental micro-blog, and the development growth limit simulation fundamental model of false information tourism-governmental micro-blog system, the dissertation respectively with proportion of the number of micro-blog and Internet users'maximum, average and tourism-governmental micro-blog itself, quantitatively analyzes the simulation data and simulation curves, obtaining the conclusion that the number of tourism-governmental micro-blog and Internet users participating in tourism-governmental micro-blog will have a greater development at the end of "12th Five-Year".(4) The simulation result and simulation curves demonstrated the accuracy of related policies that making full use of administrative micro-blog system and improve the level of virtual social management. After putting forward to improve "the rights to know, to participate, to express, to supervise" of masses in the political life and social life in17th conference, Hu Jintao general secretary gave a speech in the central party school on February19,2011, he stressed to strengthen and improve the information network management, to improve the management level of virtual society, and to improve the mechanism of public opinion guide online. On August2,2011, the general office of the Party Central Committee, the general office of the state council issued the suggestions on deepening the opening of government services, further emphasized the importance of government information publicity, administrative power operation transparent. As the network public opinion expression system will have a greater development in "12th Five-Year" period, its role in the social management innovation will also have a broader space.The fourth part is a reference for the social management experiences of advanced countries and regions, combining the analysis on the feedback base model generation methods and countermeasures implementation effect feedback base model, conducts the effective measures of network public opinion expression promoting social management innovation. First, puts forward the mechanism of social management innovation, that are opinion expression socialization system, decision-making scientific and democratic mechanism, public participation ordering system and network platform sound mechanism. Then through the feedback base model generation methods and countermeasures implementation effect feedback base model, puts forward the countermeasures of social management innovation. Firstly, face actively network public opinion expression, innovate social management concepts; secondly, improve the public's accomplishment, and build a good environment of expression network; thirdly, speed up the construction of network infrastructure, expand the aspects of public opinion expression; Fourthly, strengthen the government specialized personnel training, improve the network communication level of public opinion; at last, propose important principles for government to deal with network emergencies, to pay attention in the first time; to face with the emergencies directly; to give the information in sincere communication; to introduce third-party timely; to a give the same explanation; to appease others by putting themselves in the same circumstance and to retain room for retreating.