From Supervision To Governance

The Internet has a profound impact on the world’s political, economic, cultural and social development, and promotes the people’s production, improve quality of life as well as dissemination of information, means of communication change. China ’s network construction and management has also reached a critical juncture, facing a new stage of development of the Internet and the development of new domestic and foreign IT environment, the existing network culture construction and management concepts strategies, systems and methods has been difficult adapt to the Internet requires new development and the people’s urgent needs. Based on such a background, explore the Internet content management research becomes urgent and necessary to have a very important theoretical and practical significance.With the rapid development of the Internet in China, we have entered the era of personal information, Internet content anomie is serious, which is made a very serious challenge for China’s Internet content management. China’s current Internet governance is seriously lagging behind in the field of relevant legislation, the lack of top-level design governance mechanisms, regulatory philosophy and regulatory capacity lags, regulatory technical means lag, lack of social education and guidance. Therefore, the urgent need to build a new government-led Internet Governance mechanism.At present, China’s Internet development has entered a new historical period blowout, you must create an effective new Internet content governance mechanisms. New mechanisms of governance of Internet content should follow three principles, namely the principle of obedience, balance principle and the principle of innovation; new mechanisms of governance of Internet content should be clear responsibility for the governance body, namely a clear government, industry associations, and Internet-related businesses, users of the governance responsibilities; the new Internet content governance mechanism should establish an effective protection mechanism, which requires legislative mechanisms, administrative supervision mechanism, the Internet industry self-regulation mechanisms and netizens moral restraint mechanism and other aspects.Internet breaks through the traditional mode of mass communication framework, everyone is under the Internet can be a communicator and audience. This is the traditional way of the theoretical basis of Communications Management "gatekeeper theory " presents a challenge, namely, by managing a few " gatekeepers " will be able to control the agenda and guide public opinion is gone. Therefore, network communication management philosophy should "supervision " to " governance", management should "control" to "governance " from the " unified management " to " Category Management", we need to make the new mechanism of Internet content governance based on the new law mechanism, social control mechanism and users self-regulatory mechanism.