The Realistic Picture And The Deconstruction Strategy Of The Populist Tendency Of Media Culture

With the development of media technology,the media culture of our country has shown an unprecedented "lively" scene in recent years,there appears a large variety of reality shows,blind date programs,game programs on TV screen and the endless phenomenon of expression package and spoofs in the network space.Especially in the past two years,the lively "carnival" scene is rampant,the current media culture presents the tendency of media production wonders,the square of the square carnival,civilians and anti-elite,anti-authority,anti-classic.Behind the chaotic situation is the cultural populism that is hijacked by commercial power.For the pursuit of high audience ratings,media production institutions cater to the cultural needs of the public blindly,and the audience immerse themselves chronically in the irrational media culture,which will lead to the shallow of the media content,aesthetic generalization of the audience,and even the alienation of values.It is no longer a very innovative topic to study the tendency of the culture of the media culture.However,how can the media culture eliminate the tendency of populism,get out of the cultural subjectivity,cultivate cultural consciousness,establish cultural depth model,highlight the media culture of the human value,create a harmonious media culture ecology,is a series of social reality reference,guiding significance of the research topic.