TV Culture Identify Of TV News Commentary In The New Media And Cultural Context

In the news media, the news reports and news commentary are two basic means ofcommunication. Among them, the main task of the news reports is to disseminateinformation, spread the news and the basis of the subject. News Review is the mass mediastand, viewpoint and attitude to direct performance, in reflecting public opinion and guidepublic opinion has played an irreplaceable role, is the banner and soul of journalism andcommunication. With the further development of socialist market economy, the wholedevelopment of Chinese society has entered a transition period.As science and technology updates, new media continue to derivative, the Internet,mobile phone, DV, and so the emergence of new media, so that a single medium of our erafrom the past into the era of mixed media, communication patterns, great changes havetaken place. Correspondingly, the media culture also showed the new features. In thecontext of the new media culture, television news commentary programs on how to grasptheir cultural identity orientation is the main issue to be discussed in this article.Review of the TV news 80 years from the 20th century, began to develop, to the 20thcentury, 90 is relatively mature, the emergence of a number of brand programs, Such as"Oriental Horizon ", "Straight Talk", "Focus", "News Investigation", "face to face"," News1+1", etc. ,The news columns more colorful, more flexible and diverse forms. But at thesame time, these sections there is also a lack of common, that is not clear positioning oftelevision culture, the recognition of the mainstream culture is more mechanical, like otherelite culture, mass culture and consumer culture reflects the recognition is not deepenough.In this paper, background analysis, feasibility studies and other methods for examplecomment on television news programs carried out in-depth analysis of cultural identity, thetext is divided into five parts, Cultural background of the first two parts focus on analysis,were explained the context of the characteristics of new media and television culture andtelevision concepts of cultural identity; After the three-part focus on the different culturesled television news commentary program status of cultural identity, resulting in the currentsource of cultural identity and how blind television news commentary program of culturalidentity.