The Influence Of Feminist Consciousness In Social Media Fields By Consumer Culture

Since last century,with the development of social economy,the culture of consumerism has gradually spread and spread,and the pursuit of material enjoyment and consumption as the main appeal,comprehensively dissolve the inherent roots of social culture,change the mainstream value orientation of popular culture,and spread it in society.The pattern plays an increasingly important role.With the booming of digital technology and the popularity of mobile terminals,social media has changed the original social discourse structure and power distribution,spontaneously formed a public opinion forum that brings together ideas and conducts public discussions,making each social citizen independent.Discourse power,knowledge and cultural interpretation are no longer monopolized by the elite.As a practical and theoretical term,women's rights also landed in social media fields,detonated,and caused extensive discussion,which became the core concern in the discussion of a series of public opinion hot events.Feminism and its related female independence,female image construction,and female discourse rights have also undergone qualitative changes in the special field of social media.Therefore,what is the relationship between consumer culture and feminism? How does the feminist consciousness in the social media field be influenced by the consumer culture? How does consumer culture use social media to influence and change the trend of feminist consciousness?This article will focus on how the feminist consciousness in the social media field is influenced by the consumer culture and the hidden movements of this research problem,with consumer culture as the basic theoretical perspective,to Norman Fairclough The Critical Discourse Analysis Method(CDA)is a typical case of the "Yu Min Hong's Women Fallen Incident",which is spread and fermented in the Weibo platform.The author analyzes the feminist views in the event as a text for critical discourse analysis.At what level and for what reasons does culture exert a force on the awareness of feminist rights in social media fields,and further draw conclusions and research reflections.This study is divided into the following five chapters:The first chapter introduces the theoretical basis,research problems and research methods of the full text from the research background and research significance,research status,research methods,research content and innovation points.The second chapter is based on the basic research perspective of this paper.It defines the basic research perspective of consumer culture and feminist consciousness,and further analyzes how consumer culture affects social media field feminism.Consciousness is buried in the foreshadowing.The third chapter is a critical discourse analysis of the net rights of women in the "Yu Min Hong's Women Fallen" event in the social media field represented by Weibo.Text analysis,discourse practice analysis and social practice from Fairclough's critical discourse analysis.Analyze the three levels from shallow to deep,and deeply explore the social power distribution relationship and ideological orientation hidden under the expression of discourse.The fourth chapter combines the second and third chapters together,and summarizes the hidden causes behind the consumerization orientation of feminist consciousness in the social media field from the theoretical perspective,and puts the fundamental research questions of this research into the field.The fifth chapter summarizes the research conclusions and looks forward to the spread of feminism influenced by consumer culture in the social media field and reflects on the lack of research.