"The Cultural Paradox" Of Mass Media Culture

In contemporary media culture, people are accustomed to look at all the visual media by using mainstream American communication, but see nothing to the mass media communication activity, cultural significance and behavior value on of the contemporary culture in the world, there is no doubt irrelevance to grasp the media culture brings the main problem. The mass media culture's paradox need to analyze in three aspects: firstly, to analysis the mass media culture in its media operation mechanism behind the power discourse, false theoretical assumptions and cultural irrational philosophy. Secondly, the analysis of the mass media culture consumerism and hedonism, cultural value the essence of life and perverse of thinking in its operation and aesthetic structured and deep of the cultural perverted and existing logic. Thirdly, this paper analysis in power politics and cultural hegemony behind the context of countries and regions, mass media culture irrational rational thinking and the logical logic operation. Contemporary media culture through a series of value existed in thinking and behavior paradox analysis and research, prompting us to better construction of mass media culture, it will help people to get back the Chinese human subjectivity in the world, as long as the value of cultural obtained in the all of world, that will promote the exsiting people in the culture world become more reasonable.