New Media Era Of Popular Culture Identification

Who am (are) I (we)? Who am I (are we) not to be? How do I (we) be myself (ourselves). These problems which relate to our personal identity and cultural identity may be as old as our human beings.Postmodern hurriedly developed economy, society and individual life, human activities in the identity and the social role of pluralism, personal identity no longer regarded as a kind of facts, but an unfinished tasks, with the possibility of renewal development. The development of media solution for our identity provides a convenient passageway. In the transformation of identity information and communication technology, plays a vital role, because it is through the medium of social, economic and cultural development and spread. A representative of the network transmission with the arrival of the era of new media is for us to study the status of the mass culture provides a platform.The concept of mass culture first appeared in the book《People's resistance》by the Spanish Philosopher Mr. Ortega. Mainly refers to the culture which newly sprung up in an area, a community, a country and can be believed and accepted by people around. Between the 1930s and the 1940s, Frankfurt school the concept of "cultural industry",That mass culture is a kind of urban industrial society or the special product mass consumption society, is the consumption society through the print media, electronic media by mass media such as the cultural products, relay, is a synthesis of the cultural products, processing, the obvious characteristic is mainly for public consumption and manufactured, standardization and simulation of personality. There are three characteristics of mass culture:social marketization, the vulgarization of the aesthetic and the diversity of culture value.functional and aesthetic value of the vulgar cultural diversity. Under The modern industrial civilization and social background, the mass culture highlighted their characteristics, and constructed by new media, the unique and popular culture widely recognized.Pierre Bourdieu, French sociologist, analysed from the field, that it will involve three necessary and the inner link elements, "Firstly, people must analyze with the power of the relative position in the game. Second, it must be painted actors or system of the relationship between the Objective Structured of these actors or system is in this field for the special authoritative legal forms and competition.Third, people must be analyzed the characteristics, analyzes their actors have different temperament system, the system is by nature a sort of definite social and economic conditions and internalization, which we can be considered to have in the field of the internal trajectory, a clear how to become a reality, find some profitable opportunities".Popular culture is in the game and elite culture, from the edge to the center, from "he" become "self.This paper use Bourdieu field analysis method, through the field of mass culture, distinguish logical analysis, public field and norms of behavior habit of mass culture characteristics of elite culture and popular culture, construct the game strategies of mass culture.Postmodern consumer society of popular culture has obvious commodity attribute, the cultural industry, new media and public spending formed a complete industrial chain. Under the background of postmodern consumer society depends on the network and reduce the mass culture promotion humanities spirit in duality, the positive function of mass culture, also should see network of popular culture, see the necessity of strengthening the ecological construction of medium.