A Study On The Populist Tendency Of Current Chinese Media Culture

Recently there is a trend of cultural populism appeared on the media of our country,and under the influence of the trend, there appears “draft fever”,“phase out”,“gameprogram fever” on TV programs. On internet, there is some new cultural patterns as well.All kinds of medium jointly created a culture revelry. All of these change the situation ofproduction and consumption of media culture. Media discourse rapidly disintegration andthe changing of mainstream ideological lead to the lack of values. So reevaluate thephenomenon behind the cultural populism. Cultural populism, deliberately exaggeratedgap of elite culture and mass culture, with words of binge, either/or moral judgment toexpress extreme cultural sentiment, has the profound social roots and the psychologicalroots.Sorted out in this dissertation, the concept of cultural populism, and focused on thetheory of cultural nationalism concept spectrum for the critique and review, analysis of itscultural populism’s characterization and its social and historical causes, expounds thepopulist of media culture and the formation process of intellectual and cultural values,revealing the cultural light, the vulgarization of the root cause, the populist of mediaculture under the influence of the production process. Criticize the populist disorder causedby the culture and value alienation phenomenon, under the cynicism of social belief crisis.Calls for a remake of "people-oriented" value tendency of the new era. Combination of"brother sharp" event and "grass root gala" and so on the concrete case analysis and folkcultural populism power struggle to desire power redistribution phenomenon, productionand consumption process, think that these phenomena lies behind the competition of mediapower.This dissertation argues that cultural populism happens while human multiculturaltensions getting fierce in the process of modernization. It’s a kind of cultural choice andexpression of the value with two sides. On one hand, It emphasizes the role of people insocial historical process, it takes the people’s wishes, needs, emotions as the starting point of consideration and end-result. But on the other hand, the more basic meaning, is theextreme tendency of civilian and extreme nationalism standpoint, is extreme emphasis onpeople’s values and ideals, emphasis on public emotion and the will of the absoluteobedience, often civilian all as the legitimacy of social, political, and cultural activities inthe end and the only source, to the general public in particular cases often appear someirrational and emotional consensus also blind obedience, highlighted the catharsis of mediaculture, carnival, implementation is pleasure production and commercial profits, the mostfundamental errors of culture critical spirit and enlightenment function as it should be give up.Cultural populism is a kind of extreme populist "mass carnival", it has been provedthat the people worshipping media production is more effective from the economicperspective, but from the cultural connotation construction perspective, it has got the“greatest common divisor” at the bottom of the layers of demand, the results can only leadto disorder of cultural order and cause cultural connotation falling into a low-quality cycle.