Visual Communication Research

Variety kinds of media turn to become the major way which could helps people to understanding, describing and recording the world. The methods that people using and accepting Medias are continuously changing from the Gutenberg era to the new media age. Nowadays, we receive more visual messages than the text messages due to the development of new technologies and the enrichment of the visual culture. Some scholars advocate that real culture will wither away with this trend while others claim that the development of technology will incorporate the image and text perfectly and clear up the barriers between different Medias in order to bring out a more comprehensive phraseology. Actually, some signs have already shown in a number of magazines that images and text are creating and delivering the message together successfully. In additionally, this corporation could make the receiving context more lively and impressive.With the booming of media industry, visual communication becomes more important than any other time in the century. The expressive ability of image turns to be significant in print media. At present, the mode of visual communication has already translated from simplex to complex. The connotative meaning of the usage of image in the print magazine is not only the descriptive but also the symbolic. With the development of the communicating methods, more senses, ideas, value systems and art forms could be brought to the audience.This essay would focus on the concrete analysis in the field of visual communication phenomenon among11periodicals of 《Vision》in2008. The analysis will be disassembled separately into three parts, which involved with the content, methodology and effect of visual communication in printing media. Content analysis would concentrate in the characteristics of visual information and data; further more, the message deliver process would be dissected in the methodology analyzing stage; last but not least, I’d like to dedicate more efforts to analyzing the pros and corns of the effect and feedback of visual communication in printing media.