Research On The Visual Image Of Leading Cadres In TV Media

The media visual image of leading cadres shows the image of the government and even the country.With the continuous acceleration of media integration process in the Internet era,TV media,as a carrier of visual image communication of leading cadres,is still one of the most important channels for the public to understand leading cadres.The role and influence of the public image of leading cadres are increasingly prominent.The dissemination and shaping of their media visual image has become an important subject of practical significance.This paper comprehensively uses the knowledge and methods of image science,design science,communication science,political science and other disciplines,takes the visual image of leading cadres in the television media as the starting point,and makes a thorough and comprehensive discussion and analysis on the shaping and dissemination of leading cadres' visual image.This research is mainly divided into four parts:first,the concept,connotation,components,influencing factors and essential characteristics of the visual image art of leading cadres are comprehensively sorted out and deeply discussed;Secondly,from the perspective of the construction and communication of the visual image of the leading cadres by TV media,this paper makes an in-depth analysis on such issues as the prominence of the visual image of the leading cadres by TV media,the constraints on the presentation of the visual image of the leading cadres by TV media,and the current situation of the visual image communication of the leading cadres by TV media.Thirdly,on the basis of reasonable sampling,this paper USES Kenneth Burke theory of five-in-one drama to theoretically explain and analyze the visual image text of the media of the leading cadres,and finds out the problems and shortcomings in the communication process of the visual image of the leading cadres.The fourth is to use the theory of non-verbal rhetoric and dress rhetoric art,from the aspects of dress design,non-verbal action strategy,etc.,to discuss the leading cadres of television media visual image communication and shaping strategies.This study suggests that the visual image of leading cadres in TV media should be optimized from the two aspects of clothing and nonverbal actions.Finally,a series of constructive strategies and methods are proposed from the perspectives of image design,costume rhetoric,body language and spatial language.In order to shape the new era of cadres media image,the construction of a harmonious relations between the help.