Research On Fashion Media Images Under The Perspective Of Marxist Visual Culture Theory

In today's society,the popularization of computer,the development of digital network technology and the increasing richness of multimedia products make visual culture become a leading force in culture for a long time from now on.Various manifestations of fashion visual media images lead the social and cultural trends,which are worthy of attention and to research on.In the era of image-based media,the study of Marxist visual culture theory has become an important field in contemporary fashion media research.It is very important to analyze and comprehend the connotation of fashion media images.With the development trend of fashion media images,visual culture theory research shows its more and more important value.With all kinds of fashion media images come from the ubiquitous image will bring us into the landscape society,and the resulting impetuous and pleasure of the blind pursuit,as well as the critical loss.Marxist scholars have explored and described the ultimate way of culture,but mostly concentrated in the spiritual field.In the face of various problems of fashion media,how to lead the correct visual cultural values,to promote the fashion field and even the healthy development of society has become a subject need to further explore.This paper starts from the Marxist theory of visual culture,classifies and summarizes its important viewpoints,sums up its core viewpoints and methods which are helpful for understanding,analyzing and combing the specific problems of contemporary Chinese media images.This paper combines Marxist visual culture theory and the results of related research at home and abroad to explore the characteristics of fashion media images.And through the analysis of symbolic language,narrative type and image features of magazine fashion,TV fashion and network fashion,respectively,it points out the characteristics of the content of fashion media image,and the fashion media image constructs elite artistic imagination,authority imagination and The Reality of Revelry.To a certain extent,it can be said that the research of this paper has certain significance to the development and research of the fashion media image in our country,and makes a creative discussion on Marxism visual culture theory research.On the research content,this paper summarizes the characteristics of image in the process of the formation,development and dissemination of the fashion media by the study of symbolic narration,the cultural consumption of visual symbols,and the alienation of visual culture.In addition,the study will combine the related theories and research results of communication,philosophy,psychology,sociology and so on to analyze the phenomenon of fashion images in the media,TV media and network media.The paper analyzes the present situation of fashion media images by means of content analysis,case analysis and induction,so as to break through the limitations of the existing theories,transform the new perspectives,strive for the innovation of viewpoints,and make perfect and rich fashion research.The innovation of the paper is to study the fashion media images under the visual angle of Marxism visual culture theory.This paper analyzes and studies the status quo of domestic fashion,TV fashion and network fashion,and summarizes the characteristics of media image,which can provide a kind of possibility for the fashion research,which is based on the related theories and domestic and foreign research results.The development of domestic fashion research has a certain value after the analysis of perspective and ideas.In the contemporary society,fashion media has the bright and prosperous state and occupies an important position in our cultural industry.We should build a modern communication system and improve the communication ability.The influence of fashion media images on individuals and society is enormous,and the power of building ideas is worthy of attention and reflection.Under the guidance of the Marxist visual culture theory,the correct view of the value and function of the fashion media image is helpful to optimize the fashion culture and media construction which plays a positive role in promoting the cultural construction and social development of our country.