Research On The High-quality Development Evaluation Of Langzhong Rural Tourism Under The Background Of Rural Revitalization

Rural tourism has become an important focus and breakthrough point for rural revitalization,and actively promoting the construction of rural tourism is also an important way that all localities are eager to make achievements in rural revitalization.However,in the process of rapid development of rural tourism,it also faces practical difficulties such as homogeneity,difficulty in operation,and low efficiency.All sectors of society have attracted much attention.This study first conducts relevant research on the existing high-quality development and high-quality development evaluation criteria from the macro level,such as the economic level and the industrial level,and then turns the field of vision to the high quality of specific rural tourism fields.Combing of relevant literature research such as high-quality connotation and evaluation criteria.Based on the theoretical support of new development concepts,this study builds a theoretical framework for high-quality evaluation of rural tourism from the perspective of "innovation,coordination,greenness,openness,and sharing",and builds a theoretical framework based on "effective supply,industrial structure,tourism ecology,and wisdom".An evaluation system for the high-quality development of rural tourism with 18 specific secondary indicators in 5 dimensions and 18 specific secondary indicators.The high-quality development of rural tourism should take effective supply as an important driving force for development,industrial structure optimization as an effective starting point,tourism ecological protection as a bottom line guarantee,smart tourism development as an innovation driver,and adherence to tourism to benefit the people as the fundamental purpose.The study selects Langzhong City,Sichuan Province as the project empirical research site,analyzes the current situation of rural tourism in Langzhong City,divides the typical models of its rural tourism development into three categories: industry-based,resource-based,and cultural-based,and analyzes its rural tourism An in-depth summary of the current development level of tourism and the problems it faces.Select a representative rural tourist attraction in each type of development,Through interviews with residents,tourists and the government and questionnaire survey,we can measure the high-quality development level of rural tourism.The results show that the development level of high-quality rural tourism in Langzhong City represented by the three types is between good and good on the whole,and the overall score shows that the industrial dependence type has the highest score.For Langzhong city,the industrial base can better realize the high quality of rural tourism.The industry dependent countryside should strengthen the industrial relations between regions to promote tourism by production;Resource-dependent countryside should protect the natural local characteristics and develop ecology;The culturally dependent countryside should accept the diversity of local culture and integrate culture and tourism.At the same time,the whole region should strengthen the construction of smart tourism,adhere to the participation of farmers.