Research On The Convenience Of Electronic Navigation In Smart Scenic Spots

In recent years,the development of the tourism industry has ushered in a prosperous atmosphere.Many smart scenic spots have appeared one after another,and electronic guides of various scenic spots have emerged one after another.However,the electronic guide settings of many scenic spots only focus on management convenience,ignoring the convenience and experience of tourists,and have not provided practical and effective assistance to tourists,leaving smart scenic spots with only high technology and lack of wisdom.The focus of this article is to analyze and demonstrate the influencing factors of the convenience of electronic navigation of smart scenic spots from the perspective of tourists,so as to give wisdom to the smart scenic spots.This paper takes Niushou Mountain in Nanjing as the research object,and uses the combination of TAM technology acceptance model and planned behavior theory to study the experience that affects the smart scenic spot,and summarizes the main factors that affect the tourism experience from the research.Cognitive behavior control and convenience experience,these two factors will enhance tourists’ willingness to travel.The main factors that affect cognitive behavior control are ease of use,such as cognition,usefulness cognition,and subjective norms.The main factors that affect convenience experience are subjective norms and behavior attitudes.But the positive effect of cognitive behavior control will also act on the convenience experience,which further enhances tourists’ willingness to travel.Through the analysis and summary,the business strategy to improve the tourist experience of the smart scenic spot is put forward to truly realize the intelligentization of the scenic spot.