| With the development of the society and economy,people's living standards have been continuously improved and tourism has become one of the indispensable leisure activities in people's daily lives.Due to the increasing richness and diversification of tourism experiences,the tourists' self-awareness of tourism began to awaken and their demand for tourism experience also increased.Meanwhile,the state vigorously promotes the informationization and intelligence of the tourism industry.Smart tourism has become the major trend of future tourism development,and the embodiment of smart tourism is the construction of smart scenic spots.Tourists are the lifeline for the survival and development of tourist attractions.The construction of smart tourist attractions will bring unique experiences to tourists.Therefore,tourist attractions should conform to the development needs of the times,seize opportunities and adapt to local conditions to promote the construction of smart scenic spots to meet the growing demand and to improve the satisfaction of the tourists' experience so as to realize the sustainable development of the tourist attractions.Adopting a combination of literature analysis,field trips,and questionnaires,this thesis presents a case study of Wuhu Fangte Tourist Area,one of the "Top Ten National Theme Parks”.Based on the analysis of the status quo of the construction of smart scenic spots,it examines the tourists' expectations and their actual experience in smart scenic spots,which reveals that there exists deficiencies when it comes to the construction of smart scenic spots.This thesis then puts forward some suggestions and strategies for the construction of smart scenic spots.This thesis is composed of six chapters.Chapter 1 introduces the research background,significance,methodology and innovations.In Chapter 2,based on a review of relevant literatures at home and abroad,the core concepts of tourism experience and smart resorts are further clarified,which lays a theoretical foundation for the subsequent study.Chapter 3 first presents the macro background of the construction of smart scenic spots in Wuhu Fangte Tourist Area from the aspects of geographical location,the level of economic development and the status quo of tourism development.The basic conditions of the construction of smart scenic spots were thoroughly investigated in terms of smart management,smart service and smart marketing.In Chapter 4,a questionnaire for the experience evaluation system of smart tourist attractions was designed from the four dimensions of smart management,smart services,smart tourism products and smart marketing in accordance with the particularity of the smart resorts and the characteristics of the theme parks and by incorporating related theories of tourist experience.After completing the questionnaire distribution and data collection,the SPSS statistical software was used to make a descriptive analysis of the social statistical characteristics and tourism behavior characteristics of the tourists' experiences.Then,the average value of importance and the mean value of satisfaction were evaluated.Finally,the IPA analysis method was used to analyze the importance and satisfaction of the tourism experience indicators of smart scenic spots in Fangte Tourist Area,and the key points for the development of smart scenic spots were drawn.On the basis of the results of the empirical research on tourist experience,Chapter 5 proposes the strategies and suggestions for the construction of smart scenic spots in Fangte Tourist Area,which may serve as references for other tourist areas.Chapter 6 reviews the main findings of this study,points out the existing limitations and outlines possible avenues for future research.It is hoped that this study can provide reference for future research. |
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