Research On Marketing Strategy Of S-Mountain Shaolin Temple Smart Scenic Spot In Z City From The Perspective Of Tourist Experience

As the economy develops,outbound tourism has become a part of people’s daily lives.In recent years,with the rapid development of information technology,the development of smart scenic spot has also received strong support.As an important component of smart tourism,smart scenic spots are becoming more and more popular among tourists.However,there are still some shortcomings in meeting tourists’ experience needs,such as inadequate smart services,immature application of smart technology,and information asymmetry,which affect the tourists’ experience in the scenic spot.Therefore,exploring the different dimensions of tourists’ experiences in smart scenic spot is of great significance.By understanding the impact of different aspects on tourists,it can provide support and reference for improving the level of smart services in scenic spot,enhancing tourists’ satisfaction,and promoting the healthy development of the scenic spot.This article reviews the basic concepts of smart tourism,smart scenic spot,and tourism experience,and summarizes the current situation of relevant research at home and abroad.Through empirical analysis of the S Mountain Shaolin Temple smart scenic area in Z City,this article explores the existing problems in the construction and marketing of the smart scenic area and proposes a marketing strategy for the scenic area based on the 4R marketing theory.The article first conducts a macro and micro environmental analysis of the S Mountain Shaolin Temple smart scenic area construction and analyzes relevant literature on smart tourism and smart scenic spot at home and abroad.The development status of smart tourism and smart scenic spot at home and abroad are compared and analyzed to clarify the differences between domestic and foreign countries in this regard.The article then conducts a practical investigation on the S Mountain Shaolin Temple smart scenic area from the perspective of tourists’experience and quantitatively analyzes the collected questionnaire information to understand the current situation of the smart construction and marketing of the scenic area.Finally,the article proposes a management strategy and plan for the S Mountain Shaolin Temple smart scenic area based on the 4R theory,analyzes the problems existing in the current marketing of the scenic area,and prospectively analyzes the future smart development of the scenic area from multiple perspectives.The marketing strategy proposed based on the perspective of tourists’ experience and the 4R marketing theory for the S Mountain Shaolin Temple scenic area can provide guidance for the smart transformation of scenic spot and can also provide reference for the formulation of marketing strategies for other scenic spot.The research results can also provide new ideas and directions for the research of related disciplines such as tourism management.