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Study Tourist Satisfaction Research Of Smart Tourism Scenic

Posted on:2017-03-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y SuFull Text:PDF
GTID:2309330509451864Subject:Human Geography
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In this paper the influence factors of Heavenly Lake scenic spot tourist experience wisdom as the research object, through the questionnaire survey method, on the basis of widely collecting information and data, questionnaire for factor analysis, correlation analysis, regression analysis, mean analysis quad data analysis, on the basis of exploring the Heavenly Lake scenic spot wisdom the problems existing in the digital construction. Analysis results show that, in effect in the six dimensions of tourist satisfaction, intelligent information service system, wisdom tour system, tourism, tourism resources, tourism facilities, tourism services and the correlation coefficient between tourist satisfaction, including intelligent information service system, intelligence, wisdom tour system between the three dimensions and tourist satisfaction correlation was not significant. Tourism resources, tourism facilities, tourism services and the three dimensions highly significant correlation between tourist satisfaction. Tourism resources, tourism facilities, tourism service to tourists satisfaction has significant positive influence. Among them, the biggest influence tourism resources to tourists’ satisfaction degree, and the intelligent information service system, wisdom tour system, tourism, there is no significant impact on the visitors’ satisfaction. Further by 27 items of tourist satisfaction measurement index for multiple regression showed that natural scenery, scenic characteristics and ornamental value, the resources abundance, cultural value, scenic spot service facilities, transportation facilities, scenic spot dining facilities, scenic spot accommodation facilities, scenic area shopping facilities, recreational facilities, scenic spot service, scenic area management 13 evaluation indexes of scenic tourist satisfaction has a significant effect. Network services, ticketing, scenic area scenic spot qr code, electronic maps, wisdom, prompt service mark, the natural scenery, the resources abundance, scenic features, traffic facilities, catering, shopping, entertainment facilities, service facilities, tourist satisfaction evaluation value is higher. In the scenic area, by contrast, portals, online pre-sale post-sale service, self-service ticketing system, virtual scenic Tours, electronic explanation, intelligence services applicability, practicability, efficiency, diversity, ornamental value, cultural value, accommodation facilities mean satisfaction is relatively low. By influencing the average variables, we find the most satisfied with the tourists to the scenic spot resources, followed by tourism facilities, tourism services, tourism related with wisdom of intelligent information service system, wisdom tour system, wisdom tourism tourist satisfaction is not high. For the tourists’ loyalty and satisfaction, visitors are given a higher evaluation, showed the Heavenly Lake scenic spot higher wisdom tourist satisfaction and loyalty.Of this study was to construct the influence factors of Heavenly Lake Scenic Spot tourist experience wisdom system, explore the influence factors on the intelligence degree of the strength of the scenic area tourist experience, hope that this study puts forward research conclusions and recommendations for Heavenly Lake scenic spot wisdom provide reference and help for the construction of the future.
Keywords/Search Tags:smart tourism scenic, tourist satisfaction, evaluation, the Heavenly Lake scenic spot
PDF Full Text Request
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