Research On The Development Strategy Of H Company

With the State Council issuing the "Healthy China 2030" Planning Outline and the "National Fitness Plan(2021-2025)",national fitness and the Healthy China strategy have become the focus of the national strategic level.As a result,the health industry has received widespread attention,and various capitals have rapidly poured in,prompting the health industry to flourish.This trend is the joint result of population aging,policy drive,accumulation of industrial technology and people’s demand for health.First,the smart health industry was analyzed and a variety of methods were used to study a series of problems currently faced by Company H,including single product form,insufficient marketing capabilities,imperfect company systems,and insufficient talent team building.These methods include analysis of H Company’s operating data and interviews with H Company’s corporate executives.These research results will help us gain an in-depth understanding of the current situation of Company H and provide directions for improvement and development.Secondly,the industry was analyzed through Porter’s five forces model,the external environment was analyzed through the PEST model,and the internal environment of Company H was analyzed through the SWOT model to formulate a development strategy for the company.Specifically,with the smart health business as the main business and the smart sports business as the supplement,we will continue to explore new business combination models steadily.Company H needs to give full play to its own advantages,seize policy opportunities,further expand the company’s scale and improve its competitiveness.In terms of business competition strategy,in order to gain advantages,the company should focus on developing smart health business and adopt differentiation strategies to quickly occupy the market.This means that companies should focus their main efforts in the field of smart health and differentiate themselves from competitors by providing unique value and services to win the competition.This strategy can help companies better meet customer needs and gain market share.In terms of strategy implementation,in view of the problem of single product,it is recommended that the company deepen its advantageous business areas and further increase the added value of its products through product differentiation,service differentiation and business differentiation.In response to the problem of weak marketing capabilities,it is recommended that companies focus on brand building and marketing,and actively carry out various publicity activities to increase product visibility and influence.At the same time,in response to the problem of imperfect company systems,it is recommended that the company strengthen internal management and system construction,improve processes and rules and regulations,and optimize corporate operating efficiency.Finally,in order to better implement the development strategy,this article also proposes corresponding safeguard measures in terms of resource allocation,risk management and communication training.In terms of resource allocation,it is recommended that companies better allocate and utilize various resources through reasonable planning,supply guarantee,budget management,monitoring and evaluation and other methods to improve the success rate and effect of strategy implementation.In terms of risk management,it is recommended that companies conduct a comprehensive analysis of the company’s environment,formulate measures to prevent and reduce risks,and continuously monitor and evaluate to reduce uncertainty or potential negative impacts caused by risks.In terms of communication training,it is recommended that companies build stable and efficient communication channels and continuously improve employees’ capabilities through targeted continuous training.In summary,by studying the corporate strategy of H Company,we can not only provide guidance to H Company,but also provide valuable reference for the strategy formulation of other companies of similar size.The results and suggestions of this study can help companies in the industry think and guide,help them better respond to market changes and competitive challenges,and achieve sustainable development and growth.They are of great significance and practical value within the industry.