Research On Marketing Strategy Of PZ Company's Smart Bracelet Products

The twenty-first Century society is intelligent society,wearable devices like smart products such as bamboo shoots after a spring rain,constantly changing our life.People for wearable devices market enthusiasm is that this is a great space for future development of the blue ocean market.The development of smart Bracelet momentum of the most fierce.Because of its small fashion and convenient to carry.Although many companies seize market opportunities,to produce a lot of homogenization of smart bracelet is serious,but the product does not hold a user pain point point.So the cause of market sales is not optimistic about the situation.In this paper the PZ company will use the company's existing medical equipment Preparation of R & D team and cooperation with major medical colleges in the deep background and intelligent Bracelet combination.Developed to monitor human health data and human health data analysis,health smart Bracelet integration.But as a new product,want to occupy a certain market share in the market,must to develop a complete set of effective marketing plan,create their own unique brand image,enhance brand recognition,which is recognized by consumers and accept.The intelligent wearable market macro environment,political environment,economic environment,social and cultural environment and technological environment are analyzed.At the same time,analyzes the consumption trend of smart bracelet,the bracelet and the development of the market situation,combined with the unique health data monitoring,PZ Si Zhineng's bracelet analysis.The integration of features,analysis of the smart bracelet the target market of PZ company,the smart Bracelet PZ company's target market with health awareness,to their own health data and has protection awareness of their own health crowd.According to the company's products especially smart Bracelet PZ Color,entered the smart Bracelet market to market nicher status,determine the product positioning for the human health management consultant.From the perspective of marketing management,establish technical advantages,the smart Bracelet PZ company has the advantage of the channels.The product portfolio to simplify,attention to a function of product strategy,pricing and pricing perception the pricing strategy,combining online and offline channel strategy and promotion strategy.The marketing plan for the company to launch PZ smart Bracelet market,in the fierce competition in the market deus ex,establish a distinctive brand image,and get the recognition of consumers,provide direct guidance and help to detonate the entire market.