Research On The Impact Of Digital Transformation Of Enterprises On Export Resilience

Now the world is experiencing the biggest change unprecedented in a century.Since the financial crisis occurred in 2008,the global economy has fallen into a downturn,and economic growth has slowed down,which has adversely affected the exports of foreign trade enterprises.At the same time,global trade and unilateralism are prevalent,and the COVID-19 in 2020 has swept the world,making international trade face severe challenges.On the other hand,with the advent of the digital age,countries are keeping pace with the times and exploring new forms of industrial development in the digital age.China’s 14 th Five-Year Plan has put forward new requirements for enterprises.It is necessary to embrace the digital era,seize the opportunities of the digital economy and digital technology,and accelerate the digital transformation of enterprises.So,in an important period of rapid development of the digital economy,does the digital transformation of enterprises have an impact on exports? Can it help enterprises cope with the risks of external shocks and thus enhance their export resilience?This paper firstly compares the relevant literature on digital transformation and export resilience.After clarifying the research object,it analyzes the impact mechanism of enterprise digital transformation on export resilience and puts forward relevant hypotheses.Then it analyzes the current situation of enterprise digital transformation,and then uses principal component analysis to measure and analyze the export resilience of enterprises.The export data of Shanghai and Shenzhen A-share listed companies from 2007 to 2016 are selected as the sample.And this paper uses the frequency of digital words in the annual report of listed companies to construct the digital transformation index of enterprises,selects relevant variables as control variables,and constructs a fixed effect model for regression analysis and grouping test.Research shows that the digital transformation of enterprises is indeed conducive to enhancing export resilience.According to the above research,this paper puts forward the following suggestions:Firstly,the government should seize the opportunity of digital economy development,improve the implementation of relevant policies,and help more enterprises to carry out digital transformation.Secondly,enterprises should follow the trend,accelerate the pace of digital transformation,and promote the upgrading of industrial structure.Especially,state-owned enterprises should play a demonstration role and become the backbone of digital transformation.Thirdly,we should take advantage of the digital economy development.