Study On The Problems And Countermeasures Of Rural E-commerce Development In Yanggao County

The development of e-commerce in China has basically taken shape,and it has also received policy support from relevant government departments and some agricultural institutions.And,rural Internet e-commerce has also developed immediately with the pace of the information age.China’s rural e-commerce has made outstanding contributions in optimizing the quality of life of farmers and driving the rapid growth of the overall rural economy,while at the same time promoting the development of urbanization in China.In recent years,the rapid development of e-commerce in Yanggao County has seen an increasing number of e-commerce platforms and e-commerce enterprises,a gradual increase in the scale of online shopping transactions,an increase in the total number of agricultural products going upstream,an increasing improvement in the construction of the core logistics system,and an obvious effect on poverty alleviation through e-commerce.However,in the process of development,there are also important problems such as incomplete construction of rural e-commerce related websites,lagging planning and construction of logistics core system,lack of professional and technical talents in e-commerce,serious homogenization of agricultural products,and lack of strict standardization.This thesis analyzes the development status of rural e-commerce at home and abroad,defines the concepts of e-commerce and rural e-commerce,summarizes the development history of rural e-commerce in Yanggao County,and uses statistical data to analyze the development of rural e-commerce from the perspectives of agricultural e-commerce product transaction status,improvement of service system,upgrading of e-commerce platform,e-commerce training and construction of e-commerce park.The development of rural e-commerce is analyzed from the perspectives of agricultural e-commerce products transaction,service system improvement,e-commerce platform upgrade,e-commerce training and e-commerce park construction.We conclude that the development of rural e-commerce in Yanggao County faces a series of problems such as farmers’ weak e-commerce concept,incomplete infrastructure construction,old industrial management model,lack of technical talents and single financing channel,and analyze the essential reasons limiting the development of rural e-commerce in Yanggao County.Finally,corresponding countermeasures are proposed for the further development of rural e-commerce in Yanggao County in the future.