Research On The Scale Development Mode Of E-Commerce In County Area

For a long time,the problem of agriculture,rural areas and farmers has always been in the important position of national work,and the development of rural e-commerce can effectively promote the development of rural economy,improve the living standards of farmers and narrow the gap between urban and rural areas.Based on the existing researches both at home and abroad,starting from the successful experience of county e-commerce development and combining with the current situation of ecommerce development in Zhuji City,this paper elaborates and analyzes how to develop county ecommerce from two aspects: rural e-commerce and industrial e-commerce.In terms of the development of rural e-commerce,according to the current situation of e-commerce development in Zhuji City,the "inner recycling" mode of rural e-commerce in county area is proposed and compared with that of other counties.And through the actual case of the "inner loop" mode application in zhuji is analyzed.In terms of the development of industrial e-commerce,from the development of industrial e-commerce and the advantages and disadvantages of the industrial chain,we put forward an "internal feedback" mode that links the upstream and downstream members of the industry chain more closely with data collection and analysis and information feedback.In addition,through the construction of "EHD-PM" model,on the one hand,clustering algorithm is applied to order data in e-commerce history data,and correlation analysis method is used to construct the customer segmentation model so that enterprises can better meet the needs of consumers and Feedback evaluation of marketing results;On the other hand,through the cooperation of the order information in the electronic business history data and the supplier's supply information,provide feedback Suggestions for manufacturers' production.Based on self-built platform "east China API" actual historical data analysis of the experimental results show that different parts of the consumer's choice of style,color,size of commodity present certain regularity,effective use of big data hidden information can help the industry in the development of e-commerce is better.From the above two perspectives,combined with the actual development of e-commerce in Zhuji City,the paper proposes the measures to develop e-commerce in the county area in terms of government,personnel training and introduction,logistics,industrial e-commerce development and big data application.Hope that other county e-commerce development to provide realistic basis and data support.