Research On The Problems And Countermeasures Of Rural E-commerce Development In Maji Town, Yizheng City

As a new form of business,rural electronic commerce has been running through the whole process of rural industrial chain,which has gradually changed the way of rural economic development and farmers’ way of production and life.It involves the development of agricultural economy,the construction of rural infrastructure,the development of rural logistics,the employment of farmers,the improvement of farmers’ quality of life,and so on.It is of great significance to implement the strategy of rural rejuvenation in the new era,and the development of rural e-commerce will play an important role in this strategy.Deeply and systematically studying the relevant theory and practice of the development of rural electronic commerce is the inevitable requirement of innovating the business model,promoting the transformation and upgrading of the traditional rural market,perfecting the rural modern market system,and improving the life of the peasants.The important measures to release the vitality of rural consumption are the objective reality of coordinating the development of urban and rural areas and improving people’s livelihood.It is of great significance to further deepen the rural economic reform and promote industrial modernization.This paper is based on the development of rural e-commerce,from the related concepts and theoretical basis of e-commerce,through literature research,field investigation,comparative analysis and other research methods,from the development background,development model,The present situation and effect of rural e-commerce development in Maji Town are described and analyzed objectively in terms of development measures and development results.By virtue of the advantages of geographical location,characteristic industries,and supporting facilities for e-commerce,Maji Town,through research and introduction of supporting policies,the establishment of intelligent logistics parks,the adoption of financial support measures,and the training of e-commerce businessmen,etc.,to promote industrial upgrading in e-commerce.The formation of e-commerce comprehensive service platform,increasing income,promoting farmers employment entrepreneurship and other aspects have achieved certain results.It is found that there are some shortcomings in the development of rural e-commerce in Maji Town,such as the lack of public network resources,the undeveloped logistics distribution system,the shortage of electric merchants,and the lack of understanding of the development of e-commerce among farmers.The main reasons for these deficiencies are insufficient government investment,non-standard management of logistics industry,less preferential policies for the introduction of talents and insufficient guidance from government organizations.Finally,from the rural electronic commerce development domestic beneficial experience practice,summarized the enlightenment,on this basis,unifies the geographical reality,proposed the Maji town countryside electronic commerce development four consummation measures,namely scientific and reasonable plan,Increase the investment and construction of e-commerce infrastructure,further improve the logistics system,the implementation of e-commerce merchants.