Study On The Development Of Rural E-Commerce In Wuxiang County

After entering the 21 century,the popularization of the Internet in the world has made China's Internet enter the stage of commercial operation,and all kinds of related e-commerce enterprises have appeared one after another,and China's E-commerce has gradually entered a period of high development.The development of e-commerce has changed the traditional mode of business operation in our country,so that people can buy the goods required,the rapid development of the electronic commerce information,and also enable the enterprise to obtain the latest market data at the fastest speed,and to profit and avoid the profit maximization of the enterprise.At present,China's national economy has entered a new period of high-speed development.While the national economy has grown rapidly and its overall national strength has been strengthened,there have been some problems,such as the slow economic growth rate and the outstanding pressure on agricultural production.The increase in income of farmers engaged in agricultural production is not obvious,the agricultural input is high and the price of agricultural products is low.These problems restrict the development of rural economy in China.The development of rural e-commerce is an important measure to solve the incompatibility between agricultural production and market economy,accelerate the reform of rural social and economic system,change the rural life style of agricultural production,narrow the gap between urban and rural areas,and increase the income of farmers.We will promote the construction of a new socialist countryside.Under the background of promoting the development of rural e-commerce by national favorable policies,by consulting a large number of relevant documents,the author has a basic understanding of the concept and related theories of the development of rural e-commerce,and makes reference to the development cases of e-commerce at home and abroad.This paper summarizes the current mode of e-commerce in China,compares and analyzes it,then makes a survey on the development of e-commerce in rural areas of Wuxiang County,analyzes the current situation and problems of the development of e-commerce in rural areas of Wuxiang County through the survey data.Visiting many villages and villages in Wuxiang County,integrating the survey data to find out the related reasons of the problems existing in the development of e-commerce in the local rural areas,and finally put forward the countermeasures to solve the problems.