Research On The Development Strategy Of Rural E-commerce In Anhui Post

In recent years,the CPC Central Committee and the State Council attach great importance to the development of rural e-commerce.They regard rural e-commerce as an important means to promote agricultural modernization,develop rural economy and promote the equalization of urban and rural public services.With the deepening of the Internet economy,rural e-commerce has become the "Internet +" draught,and is developing rapidly.As a state-owned enterprise,China Post Group Co.,Ltd.develops rural e-commerce "the central government has requirements,the central enterprise has responsibilities,the rural market,the postal has advantages".In order to fully promote the strategic business of rural e-commerce,China Post Group Corporation sounded the bugle call for postal enterprises to enter the rural e-commerce market in 2015.Based on this background,this paper summarizes and analyses the situation and problems of Anhui Post in developing rural e-commerce.Anhui Post’s rural e-commerce integrated service system with county logistics network as its core has been basically completed,and the effect of promoting the development of postal business has been preliminarily shown.However,the construction of platform system,the development of online and offline linkages,the integration and development of postal services,and the solution of the "last kilometer" delivery problem in rural areas have not been really solved.In order to further accelerate the development of rural e-commerce in Anhui Post,how to build rural e-commerce as the growth pole of Anhui Post and how to improve the comprehensive service system of rural e-commerce,this paper combines the work practice and the development trend of rural e-commerce market,from improving the construction of rural e-commerce system,development and operation,online and offline.This paper elaborates on the support of wholesale purchase,service support and other aspects,puts forward the development ideas of rural e-commerce of Anhui Post and six task objectives of integration development,finds out the development strategies suitable for rural e-commerce of Anhui Post,and advances the development of rural e-commerce of Anhui Post to a higher level,so as to achieve greater results in promoting the development of Anhui Post.