| In today’s increasingly fierce competition,account managers play an important role in the process of value creation of enterprises.For a long time,account managers play a role in the communication between enterprises and customers.As the main creators of business profits,account managers’ performance growth momentum is of great significance to the sustainable development of companies.Due to the increasing market share of enterprises,the comprehensive quality of account managers is constantly improving,and the existing salary system is difficult to stimulate the enthusiasm of account managers.Compensation incentive is an important subject of human resource management,which can help enterprises retain talents and stimulate the initiative,enthusiasm and creativity of employees.Therefore,it is extremely important to further optimize and improve the compensation incentive of account managers in the process of company operation.This paper takes the customer manager of J Company as the research object,firstly analyzes the compensation incentive system from the idea of compensation incentive,introduces the current situation of compensation incentive of customer manager of J Company,and makes an in-depth analysis of the problems existing in the current compensation incentive of customer manager of J Company.Secondly,fully considering the characteristics of customer managers in communication operation enterprises,and centering on the implementation of compensation incentive for customer managers in J Company,the paper puts forward the problems existing in compensation incentive for customer managers in J Company and analyzes the reasons.Finally,in view of the problem to solve the problem,proposed to determine the improvement of the salary structure feasible solutions,and the company’s value-added benefits of scientific,management level,employee satisfaction and other aspects of the research,in order to promote the company and the enthusiasm of customer managers.In the face of the rapidly developing society and diversified customer needs,if J Company wants to keep its leading edge,it needs to give better play to the role of account managers.The discussion on the compensation incentive of account managers based on the two-factor theory has certain practical reference value for the sustainable development of enterprises.Only by continuously improving the salary incentive level and the management level of account managers can we ensure the virtuous cycle and continuous development of J Company’s business,so as to create greater economic benefits. |