Research On Job Satisfaction Of Marketing Personnel In DX Real Estate Company

The real estate industry is a pillar industry in our country and will continue to be so for a long time in the future.However,the current market saturation will inevitably lead to a contraction in market size.Additionally,the economic impact of recent years’ epidemics and adjustments in government macro policies have put the real estate industry under multiple pressures.As a result,there is a noticeable trend of market caution and significantly reduced market demand.Many real estate companies are forced to undergo a transformation towards lighter assets,and a large number of small and medium-sized real estate companies have even gone bankrupt.In such a severe situation in the real estate industry,it is not uncommon for professionals in the field to change careers or switch jobs due to the crisis.The loss of talent directly affects team stability,which in turn leads to declining efficiency for the companies.Talent is the core of any enterprise’s development,and in the face of talent competition,real estate companies need to find ways to improve employee satisfaction,prevent talent loss,and achieve team stability.This has become an urgent problem that companies need to address.DX Real Estate Company was established in 1995 as a privately owned real estate company headquartered in Hangzhou.It is listed on the stock market and primarily focuses on real estate development.The company has also ventured into various industries such as technology,culture,and art.Currently,the Hangzhou branch of the company has 446 employees.However,due to the influence of the overall business environment,the company initiated personnel optimization from early 2022,resulting in a large-scale demotion and salary reduction.This has caused internal unrest among the employees,leading to an increase in negative emotions towards the company.As a result,there has been a noticeable rise in passive work attitudes and employees actively seeking alternative job opportunities,resulting in a disintegrated team and a significant decline in sales performance.This study focuses on DX Real Estate Company,specifically targeting the marketing personnel as the research subjects.By reviewing a large number of domestic and international literature and relevant research findings,the study utilizes the theories of demand,equity,and two-factor to design a job satisfaction questionnaire for the marketing personnel of DX Real Estate Company.The questionnaire covers four dimensions: job itself,personal growth and career development,work environment,and corporate management.The Minnesota Satisfaction Questionnaire is incorporated based on preliminary interviews.The collected data from the questionnaire,gathered using the online survey platform Survey Star,is then analyzed using SPSS software for reliability,validity,descriptive statistics,differences,correlations,and regression analysis.Through the analysis of influencing factors,the study identifies several main issues affecting the job satisfaction of DX Real Estate marketing personnel,including irregular corporate management,limited employee growth and career development,inadequate training management systems,lack of employee care,unreasonable flexible benefits,and inadequate collaboration among departments.To address these issues,the study provides five improvement recommendations: improving corporate management systems,enhancing employee training and expanding career development opportunities,strengthening team building and improving welfare management,enhancing employee care initiatives,and establishing a fair and just talent management mechanism based on competency.To ensure the effective implementation of these recommendations,the study also proposes three guarantee measures: institutional safeguards,human resources support,and financial support.The research conducted in this paper aims to provide valuable insights for DX Real Estate Company in improving the job satisfaction of their marketing personnel.