Research On The Mechanism Of Mountain Tourism Promoting The Common Prosperity Of Ethnic Villages

Common prosperity is the essential requirement of socialism and the fundamental principle of socialism with Chinese characteristics.Narrowing the gap between urban and rural areas is the only way to achieve common prosperity.Due to historical,geographical,social and other factors,ethnic villages in mountainous areas in China have a relatively backward level of development for a long time,which can be said to integrate economic poverty,rights poverty,knowledge poverty and human poverty,and are the most difficult areas for realizing China’s common prosperity goal.Therefore,the demand for narrowing the gap between urban and rural areas in mountainous ethnic villages is more urgent.However,mountainous ethnic villages have high-quality natural and cultural tourism resources,and if they transform their resource advantages into economic advantages through mountain tourism activities,they will have the opportunity to promote their villages to enhance their "self-blood" ability and guide their villages to accelerate the realization of the goal of tourism prosperity.Therefore,tourism is an effective way to narrow the gap between urban and rural areas for ethnic villages in mountainous areas.Meanwhile villagers benefit from material and spiritual common prosperity,and their judgment can be the fundamental yardstick to measure the effectiveness of common prosperity practice.Therefore,clarifying the mechanism of mountain tourism to promote the common prosperity of ethnic villages has a non-negligible value for achieving common prosperity in China’s mountainous ethnic villages.However,the existing researches at home and abroad rarely conduct qualitative and quantitative evaluations of the relationship between tourism and common prosperity by empirical analysis at the village level,and there are few studies on the relationship between tourism and common prosperity from the perspective of mountain tourism.In view of this,this thesis takes Yulong Snow Mountain Jiazi Village as a case study to study the mechanism of mountain tourism to promote the common prosperity of ethnic villages,which not only enriches the research content of mountain tourism and common prosperity,but also provides a scientific basis for mountain tourism to promote the common prosperity of ethnic villages,and also puts forward constructive reference suggestions for ethnic villages that expect to achieve common prosperity by relying on the development of mountain tourism.Based on the National Natural Science Foundation of China project "Research on the Regional System Change and Mechanism of Human-Land Relationship in Mountain Tourism Destinations"(No.41961021),this thesis sinks the research scale from the regional scale to the microscopic scale of the village,takes the villagers of the mountainous ethnic villages as the investigation object,and studies the mechanism of mountain tourism promoting the common prosperity of ethnic villages through field research.Firstly,on the basis of analyzing the research background,research status and research trends,the relevant concepts of common prosperity,mountain tourism,ethnic villages,and ethnic village construction are defined,and are explained by combining the research theme with the theoretical basis of the research.Secondly,by learning the research results at home and abroad,the mechanism of mountain tourism in promoting the common prosperity of ethnic villages was analyzed,a research hypothesis was put forward,and a theoretical model of the mechanism of mountain tourism promoting the common prosperity of ethnic villages was constructed.Thirdly,on the basis of the construction of the research theoretical model,Jiazi Village in Yulong Snow Mountain Scenic Area was selected as a typical case site,and an empirical study on the mechanism of mountain tourism promoting the common prosperity of ethnic villages was designed with the help of field investigation method and statistical analysis method.Then,collect and organize the questionnaires and obtain relevant questionnaire data,the survey sample data was further statistically analyzed,the reliability and validity of the obtained data were tested by SPSS 22.0 software,and then the hypothesis model was verified and corrected by Amos 24.0 software,so as to explore the mechanism of mountain tourism on promoting the common prosperity of ethnic villages.Finally,based on the results of empirical analysis,the main research conclusions of this thesis are sorted out,development suggestions are put forward,research innovation and research prospects are pointed out.The main conclusions of the study are as follows:(1)The development of mountain tourism can be characterized by four dimensions: mountain tourism policy,mountain tourism economy,mountain tourism environment and mountain tourism culture,in which mountain tourism policy can be measured by five measurement indicators,i.e.,financial support,fair participation,reasonable distribution,tourism management and voice power;The mountain tourism economy can be measured by five measurement indicators,i.e.,economic development,economic income,quality of life,jobs and investment opportunities.The mountain tourism environment can be measured by five measurement indicators,i.e.,ecological environment,environmental awareness,social security,ethnic unity and village appearance.Mountain tourism culture can be measured by five measurement indicators,i.e.,education and skills,leisure and entertainment,thinking concept,sense of belonging and national culture protection and inheritance.(2)The villagers of Jiazi Village in Yulong Snow Mountain Scenic Area have a good perception of the common prosperity of their village.It indicates that the development of mountain tourism activities plays an important role for promoting the realization of the common prosperity goal in Jiazi Village in Yulong Snow Mountain Scenic Area,the villagers recognized it highly,and the place could be used as a case study place for mountain tourism to promote the common prosperity of ethnic villages.(3)The development of mountain tourism has both a direct and indirect impact on the common prosperity of ethnic villages.Specifically,mountain tourism policy,mountain tourism economy,mountain tourism environment,and mountain tourism culture all have a direct positive impact on common prosperity.At the same time,mountain tourism economy and mountain tourism environment also have an indirect impact on common prosperity through the intermediary variable of ethnic village construction.However,mountain tourism policy and mountain tourism culture do not have an impact on the common prosperity of ethnic villages through the intermediary variable of ethnic village construction,but directly have a positive impact on the common prosperity of ethnic villages.(4)The role of mountain tourism in promoting the common prosperity of ethnic villages is different,mountain tourism economy has the greatest positive impact on the common prosperity of ethnic villages,followed by mountain tourism culture,mountain tourism environment,ethnic village construction,and mountain tourism policy.Among them,the influence of the measurement indicators in the dimension of mountain tourism policy is fair participation,financial support,reasonable distribution,voice power,and tourism management in descending order.The influence of the measurement indicators of mountain tourism economy is economic development,economic income,investment opportunities,quality of life,and employment in descending order.The influence of the measurement indicators of mountain tourism environment dimension is social security,ethnic unity,ecological environment,environmental awareness,village appearance and village appearance in descending order.The influence of the measurement indicators of mountain tourism culture is the sense of belonging,thinking concept,leisure and entertainment,education and skills,and national cultural protection and inheritance in descending order.The influence of the measurement indicators in the dimension of ethnic village construction is effective governance,rich life,civilized rural style,prosperous industry,and ecological livability,from largest to smallest.This thesis focuses on the research theme of "the mechanism of mountain tourism to promote the common prosperity of ethnic villages",and pays attention to the scientific issues of the research on the common prosperity of ethnic villages from the perspective of mountain tourism,and innovates in the research perspective.At the same time,through in-depth discussions such as model construction and empirical design,the mechanism of mountain tourism to promote the common prosperity of ethnic villages is explored,and it has strong innovation in the research methods and contents of mountain tourism and common prosperity.