| China’s economy has gradually entered a new development period.In the case of constant changes in economic structure,emerging industries and foreign enterprises have posed a serious threat to China’s traditional industrial model,prompting the industry to urgently change and adapt to the development of The Times.The advent of digitalization guides the development of traditional enterprises in a new direction.Digital transformation can not only bring changes at the technical and management levels,but also help enterprises realize new exploration of organizational structure,business model and the whole industrial chain structure.In recent years,with the rapid development of our economy and the improvement of our national economy level,the demand for dairy products and quality has gradually improved.However,at the same time,the dairy industry still faces many problems,such as high milk source cost,serious product homogeneity,single online channels,and the existing information system is difficult to support the development of new businesses.More and more dairy enterprises realize that digital transformation is expected to improve the current predicament.As a giant dairy enterprise,M Dairy has become one of the first dairy enterprises in China to start digital transformation.From digital enabling financial system,building huge internal information management system,digital transformation and upgrading of all links of the whole industrial chain,gradually realize digital collaboration of the whole industrial chain,transformation of organizational structure and business model,and promote rapid development of the enterprise.This thesis takes M dairy industry as a case object,adopts case analysis and comparative analysis method,reviews relevant domestic and foreign literature,starts with the background and motivation of digital transformation of dairy industry,analyzes the process of digital transformation of M dairy industry and specific implementation strategies,and on this basis,explores the mechanism of digital transformation affecting enterprise performance.Finally,it explores the impact of M dairy’s digital transformation on enterprise performance.Finally,the conclusion is as follows: Digital transformation affects enterprise performance through three ways: reducing cost,improving efficiency and improving innovation ability,and has a positive impact on overall performance.At the same time,it puts forward three enlightenments for other dairy enterprises undergoing digital transformation: strengthen the early digital investment,pay attention to the cultivation of digital talents;Pay attention to the whole process cost control,strengthen all staff cost awareness training;Focus on consumer demand,in-depth consumer insight.In the current social and economic environment,the digital transformation of M Dairy industry is undoubtedly a successful attempt.It guarantees the core competitiveness of the enterprise and promotes the sustainable development of the enterprise,which is of great reference value and significance for the whole dairy industry and even other industries. |
PDF Full Text Request