Research On The Digital Transformation Path And Enterprise Performance Of Haier Zhijia Finance

In the Internet era,with rapid information transfer and rapidly changing products,enterprises have to transform their traditional financial models to a more relevant model in the Internet era in order to compete for market advantages.The characteristics of the Internet era urge the financial management of enterprises to pay attention to the application of digital technology,taking into account the replacement of product scenarios and the new construction of various industrial ecosystems that have been established,enterprises should make quick decisions to meet the internal and external needs of the changing corporate environment in the face of these sweeping changes.Taking Haier Zhijia as an example,this paper studies the digital financial innovation of enterprises in the era of the Internet of Things,and the development of information technology makes it possible for enterprises to transform from the original simple financial structure to the creative intelligent financial structure.Financial digital transformation is the process of the birth and gradual evolution of a new financial model under the catalysis of new information technology and Internet technology.As the world’s leading household appliance manufacturer,Haier Zhijia takes the lead in the tide of The Times,seeking innovation and change.Through continuous organizational change and management innovation,led by the mode of "one person in one order",Haier Zhijia has transformed from a traditional manufacturing enterprise into a win-win Internet of Things community ecology.Its achievements are worth learning both inside and outside the industry.Based on the concept of "innovation and value-added",Haier’s financial team has provided a strong support for the transformation and development of Haier Group through financial innovation.This paper selects Haier Zhijia as the research object,and first constructs the theoretical framework on the basis of financial sharing theory,synergistic effect theory,organizational change theory and technological innovation theory.Analyze the feasibility of the financial digital transformation of Haier Zhijia through a good theoretical analysis framework,and then the driving factors of the transformation are analyzed by combining the internal and external environment of Haier Zhijia before the transformation.Then it explores the path of the digital transformation of Haier Zhijia financial industry,and includes the transformation measures related to the financial digital transformation,and analyzes the changes brought to the enterprise after the digital transformation project of the enterprise.Finally,the paper compares the financial performance and non-financial performance of Haier Zhijia’s financial digital transformation in many aspects,and includes the horizontal comparison of beauty in the same industry and Gree,to determine the impact of the digital transformation on Haier Zhijia.This paper hopes to expand the theoretical understanding of the digital transformation of enterprises by studying the digital transformation of Haier Zhijia’s finance,so as to enrich the domestic literature on the types of digital transformation of enterprises and provide a realistic and successful case for reference,especially for the field of digital transformation of finance.