D Research On The Digital Transformation Strategy Of Exhibition Enterprise

With the vigorous development of digital technologies such as cloud computing,big data,artificial intelligence,and 5G,more and more enterprises have joined the digital transformation camp in order to adapt to the changes of the times.As an exhibition enterprise closely related to economic development,it is no exception.In particular,the sudden outbreak of the epidemic has made it impossible to carry out gathering offline meetings or activities,and various online platforms have emerged,which has greatly promoted the digitalization process of exhibition enterprises.As one of the leading companies in the traditional exhibition industry,in this torrent of competition,only by formulating and implementing a digital transformation strategy suitable for their own development,and enhancing their competitiveness in a differentiated manner,can they solve the current pain points and achieve sustainable development.Development,digital transformation is an inevitable trend for the development of traditional exhibition enterprises.This paper takes The D exhibition enterprise as the main research object,and uses the method of literature analysis,case analysis and questionnaire survey to conduct in-depth research.First of all,on the basis of collecting and sorting out the theoretical research results of digital transformation,the current situation of digital transformation of The D exhibition enterprise is studied in detail,and the existing problems are analyzed.Secondly,using EFE and IFE matrix analysis methods to systematically analyze the advantages,disadvantages,opportunities,threats and other internal and external factors currently faced by The D exhibition enterprise,and then use SWOT matrix qualitative analysis combined with QSPM matrix quantitative analysis to clarify the digital transformation of The D exhibition enterprise.Reverse the strategic direction,and establish a comprehensive digital transformation strategy of "digital intelligence + integration + green" three-in-one.Finally,based on the above research and analysis,combined with the competitive strategy and sustainable development theory,design a digital transformation strategy implementation plan and safeguard measures in line with the development of The D exhibition enterprise.This research aims to provide personalized solutions for the digital transformation of The D exhibition enterprise,and help The D exhibition enterprise transform from traditional exhibition enterprises to digital exhibition enterprises.Digital transformation can also provide reference and reference cases for the transformation of other traditional exhibition companies,and help the entire industry chain of the exhibition industry to carry out digital transformation.