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Research On Employee Engagement Promotion Strategy Of Xiuhong Group

Posted on:2024-04-05Degree:MasterType:Thesis
Country:ChinaCandidate:L GuoFull Text:PDF
GTID:2569307094964259Subject:Business Administration
Abstract/Summary:
Employee engagement is an important aspect of modern enterprise human resource management.Especially in the state-owned enterprises,the construction of talent team is the foundation of the reform and development of state-owned enterprises.In the survey of employee engagement,the common problems are low enthusiasm,lack of self-drive and low innovation ability of employees.Therefore,how to improve employee engagement has become a hot topic in human resource management research.Improving employee engagement can create a good working atmosphere for employees,stimulate their enthusiasm and innovation ability,enhance their sense of belonging,and promote employees to make greater contributions to the development of the enterprise.This paper conducted a questionnaire survey on the employees of Jiaxing Xiuhong Construction Investment Group Co.,LTD.Based on the analysis of the human resources status of Xiuhong Group,this paper finds that the company has problems such as limited promotion prospects,unitary staff training system,weak salary and welfare management,and inadequate performance appraisal.In order to investigate employee engagement and achieve the company’s development goals,we developed a questionnaire based on the gender,age,education,years of work,nature of work and position level of the company’s employees.Through the questionnaire analysis,we found that the overall level of employee engagement in Xiuhong Group is good.Through the investigation on the three dimensions of "willing to stay,willing to struggle,willing to publicize",the employee engagement of Xiuhong Group shows a good level,but there is a certain room for improvement.The results of correlation analysis and regression analysis show that the six factors of career development,talent training,performance incentive,compensation and welfare,cultural construction and organizational support have a significant impact on employee engagement in Xiuhong Group.Therefore,in order to improve employee engagement,this paper puts forward a series of strategies,including increasing employee career development incentives,improving talent training mechanism,establishing perfect salary and welfare incentives,establishing scientific performance incentives,strengthening corporate culture construction,and improving organizational support system.At present,there are relatively few researches on employee engagement in state-owned enterprises.This paper analyzes the current situation of employee engagement in Xiuhong Group and puts forward corresponding countermeasures.The research of this paper contributes to the improvement of Xiuhong Group’s employee engagement,human resource management strategy and core competitiveness.
Keywords/Search Tags:engagement, promotion strategy, state-owned enterprises
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