Research On The Development Strategy Of A Property Service Company

Property management has been developed in our country for more than 40 years.The property company has begun to take shape in the domestic market,and its services have gradually been closely connected with people’s work and life.With the development of market and technology,the coverage of property management has become more and more extensive,almost achieving a comprehensive coverage of the real estate industry,residents living in the community,office buildings,shopping malls,enterprises,campuses and public buildings,property services can be seen.In recent years,under the market opportunities,the property industry has also been well developed.The number of property companies in the market is gradually increasing,and the scope of their services and the public are also very wide.Based on the theory of strategic management and diversification strategy,this paper takes YJ Property Service Company as the research object and studies its development strategy.The research content of this paper is divided into five parts.In the first part,the background and significance of the research are expounded,the literature of scholars at home and abroad is analyzed,the current research status of this topic is obtained,and the purpose and method of the research are clarified.On this basis,the innovation points are explored.In the second part,it mainly defines the concepts and theories involved in the research,among which the concepts mainly include property,property management and property service,and the theories mainly include strategic management theory and diversified strategy theory.In the third part,taking YJ Property Service Company as the research object,it briefly introduces its business situation,and then summarizes the external environment facing the development of the property company through PEST analysis,Porter’s Five Forces model and other tools.Then,it analyzes the internal environment of its development from the four aspects of market expansion ability,service management ability,human resource organization ability and financial ability.Based on the analysis of external and internal environment,summarize the problems existing in its strategic development;In the fourth part,the SWOT analysis tool and QSPM matrix are used to select the development strategy.The fifth part,according to the strategy chosen above,reveals the specific implementation strategy and safeguard measures.The development goal of YJ Property Service company is to always strive to provide intimate,convenient,thoughtful and meticulous property service for the majority of owners and property users,create excellent property service brand,make humanized service concept deeply in the hearts of the people,and strive to create a safe,civilized and comfortable living and working environment for each project served by the company.The company will also continue to develop and expand service extension,and strive to develop the company into a well-known enterprise in the property industry with strong strength and high quality in the region.However,affected by the social environment,in recent years,the turmoil in the real estate industry will push the property management industry into the rapids,which is a test for the property management industry,but also an opportunity.As a property industry related to real estate enterprises,the case of "big fish eat small fish" happens almost every day.Based on the development status of YJ Property service Company,this paper explores its development strategy.The research purpose is to sum up the development problems of YJ property service Company,formulate its strategic objectives,select its development strategies,and improve the problems existing in its development process through the implementation of its development strategy.Based on this,this paper studies the development strategy of YJ Property service Company,which can provide reference for the development of the first echelon of property companies,and is also conducive to the good development of the property industry and property service enterprises.