The Study Of116114Information Service Strategy Of LT Company In H Province

This paper chooses the116114information service in H LT as the object ofthe study. With the quantitative and qualitative methods this paper studies on thebusiness development and make the strategies for the problems.Firstly, this paper analyses the environment of the business developmentand finds the disadvantage of the similar products in H Province. At the sametime, this paper introduces the current situation from four aspects includingproduct, income, user and platform and analyses the business development usingthe SOWT analysis.Secondly according to the current situation this paper finds the problems ofthe business development including the unreasonable product system, theimbalance revenue structure, the weak user management and the backwardplatform.Finally this paper makes the development strategies for the116114information service choosing a comprehensive ways to make a rational planningto coordinate the development from all aspects and formulating the developmentstrategies and designs the process with the quantitative and qualitative methods.It will change the mode of development to make big development of116114information service in H LT. In particular, firstly the LT company should buildthe116114brand and three product series to optimize the product system,secondly the LT company should fine the revenue management and establish themarket channel, thirdly the LT company should strengthen the user managementusing the user cycle management and the unified user system, finally the LTcompany should formulate the principles for the platform building and plan theframework of the platform including the unified portal and the data center. At theend of this paper the correctness of the strategies is proved by the effect of thebusiness development.