Research On Shanghai Jahwa Maternal And Infant Care Products Marketing Strategy Optimization

With the introduction of the“three children policy”,the main group of childcare has changed to 90/95,followed by a new concept of childcare and consumption.Young parents are raising their children more and more scientifically,and the consumption power of the mother and infant care products market is also improving.With the continuous expansion of the mother and infant care consumption market,the competition in the mother and infant care products market has become increasingly fierce in recent years.Domestic and foreign competitive brands continue to deepen the trend of multi-dimensional segmentation in the market,and major brand products continue to segment towards high-end products.Multiple channels have seized the market for light luxury mother and infant care products.Local brands have made radical investments,and more and more investors have focused their budgets on the field of mother and infant care.In the post epidemic era,online shopping scenes have become increasingly perfect,and the demand for omni-channel integration has emerged.This paper based on the marketing strategy of Shanghai Jahwa Maternal and Infant Care Products as the research object.Firstly,this paper briefly explains the research background,purpose and significance of the paper,and makes a specific analysis of the relevant theories used in this paper.Secondly,through the analysis of the overall situation,competition and marketing strategy of the mother and infant industry,aiming at the actual operation situation of Shanghai Jahwa maternal and infant care products,on the basis of analyzing the internal and external environment,SWOT analysis,consumer behavior analysis,market segmentation and target market selection are used,Conduct a more in-depth study on Shanghai Jahwa maternal and infant care products market positioning and its marketing mix strategy.At last,this paper uses 4P marketing strategy theory,combined with my own work experience and market strategy theoretical knowledge,to give the marketing strategy optimization and implementation of Shanghai Jahwa maternal and infant care products and provide reference for the marketing operation of domestic maternal and infant care products.