Research On The Marketing Strategy Of Guizhou WJ Maternal And Infant Care Service Compan

Along with the fast-economic growth and the continuous change of the society,there is a continuous emergence of new requirements and new industries.The term "Birth Confinement" has always been a very important matter for the family of China.Along with the reform of the mode of medicine,the change of household structure,and the increasing emphasis on the health of the female,the Postnatal Recovery Center,which is run by specialized healthcare personnel,has come into being.In the Chinese mainland,Postnatal Recovery Center has gained recognition from the market.Along with the effect of the 3rd Baby Boom in China and the Triple Child Policy,the market needs are enlarged,which will be beneficial to the growth of MCH.In the growing period of MCH,there are a lot of issues that need to be resolved,for example,in the course of expanding rapidly,the quality is not uniform,the product orientation is not uniform.Therefore,it is necessary to regulate the market by various methods such as policies and other measures.Therefore,it is necessary to develop more diverse products in order to satisfy the various requirements of the market.Currently,the Postnatal Recovery Center is located in the most economically advanced first-class cities.Along with the growth of the demand and the expanding of the market,Guiyang is becoming more and more important in the west of China.Guiyang Postnatal Recovery Center has great market exploitation potentiality.So,according to the situation in Guiyang City,this paper analyzes relevant findings and applies the marketing theory to make an appropriate marketing strategy for WJ Postnatal Recovery Center in Guizhou.