A Study On The Realistic Dilemma And Optimization Strategy For The Development Of Maternal And Infant Recreation Industry In Caidian Township,Wuhan City

With the continuous promotion of Chinese-style modernization,people’s lifestyle and consumption orientation have undergone great changes.People’s awareness of recreation is also rising,and the demand for recreation products and services is rapidly increasing,changing from single disease treatment to diversified recreation services,such as disease prevention,health and wellness,and maternal and infant care.In recent years,the state has introduced relevant policies to encourage women to have better births,which has brought significant opportunities for the development of maternal and infant recreation industry in townships.Wuhan’s Caidian District,with its advantageous geographic location,beautiful ecological environment and profound humanistic heritage,has laid a solid foundation for the development of the township’s maternal and infant health and wellness industry.By using various research methods,such as literature research,field research and PEST analysis,and combining industry cluster theory,industry integration theory and push-pull theory,this paper studies the development effectiveness,real-life dilemmas and optimisation strategies of the maternal and infant recreation industry in Caidian District,which can,to a certain extent,enrich and improve the theoretical research dimension of the maternal and infant recreation industry and explore the development path of the maternal and infant recreation industry in the township.At present,due to the government-led,enterprise participation and public support,the mother and infant recreation industry in Caidian District has increased in scale and efficiency and optimised the recreation model;the development pattern is reasonable and the industrial structure is diversified;the scale of infrastructure has expanded and the branding capacity has been enhanced.However,as the maternal and infant recreation industry is a new industry,the maternal and infant recreation industry in Caidian District still suffers from a low degree of industrial integration and an imperfect industrial chain;ambiguous government positioning and insufficient execution;an oversupply of professionals and a low introduction effort;a disordered industrial development system and insufficient synergy among various departments;and low brand awareness and weak market competitiveness.The mother and child recreation industry development model of Shanghai Tangwan Village and Xi’an Zhengrong-Rainbow Valley can provide a vivid and lively sample for the development of mother and child recreation industry in Caidian District.For example,advanced experience can be drawn from the use of natural and cultural ecology,industrial layout planning,product selling point creation,industry cluster construction and industry platform building.Combining the development dilemma of the mother and baby recreation industry in Caidian District and drawing on the advanced development experience of the two places,this paper looks at strengthening the construction of professional talent teams and providing strong talent protection;vigorously promoting the construction of mother and baby recreation towns and improving infrastructure protection;clarifying the positioning of regional development and improving relevant support policies;deeply exploring mother and baby recreation resources and promoting the integrated development of related industries;increasing capital investment and strengthening the supervision of the mother and baby industry;The project will provide practical and feasible strategies for the development of the maternal and infant recreation industry in the townships of Caidian District by accelerating the integration of maternal and infant recreation resources and enhancing the brand effect,and integrating local cultural characteristics and developing diversified maternal and infant recreation products.