Research On The Market Development Strategy Of Bayon Maternal And Infant Service Products

With the progress of economic and social development,especially in big cities between cities and the degree of differentiation between cities in the narrow,the income level of resident and assimilation are slowly,consumer demand for maternal and child services industry to say,consumers growing scale and level of consumption and consumption will increase the industry's market size with soaring demand.However,at present,the marketing channels of maternal and infant services in China are limited,especially in the fields of various urban and rural markets,where the marketing channels are relatively inadequate,and the disadvantages of lack of professional services,high price and inconvenient shopping exist,which cannot meet the needs of market development.In the face of this situation,the paper focuses on baoji nutrinen maternal and child services in the development of the domestic cities,explore for each city area residents to provide large-scale,standardized "one-stop" early education of nursing services and related derivatives business,such as key research chain operation mode adopted in the business aspects of the strategic choice and implementation problems,in order to better promote the investment risk of enterprise development vision and lower implementation,achieve the fast and long-term development of the enterprise.Based on the systematic analysis of the domestic market of maternal and child services,this paper makes use of market opportunities,avoids market risks,combines internal advantages,overcomes own disadvantages,and makes accurate positioning for the market segment.Through the strategic level analysis model of the chain model,we can make the choice of a better extension model for ourselves,and at the same time develop the optimal management model.In the end,this paper puts forward corresponding safeguard measures for the marketing strategy scheme designed by BeiKang mother and baby,and puts forward that the key aspect in the implementation is the reasonable formulation of the sales target and the sales management,and the company should allocate the resources required in the key implementation.From human resources,marketing management control,cost reduction,good marketing ideas,the establishment of the company's corporate culture to ensure the implementation of marketing strategies and plans.This paper applies the mainstream marketing theories at home and abroad to analyze the actual situation of the market of BeiKang maternal and infant service products in northwest China,realizes the combination and application innovation of the theoretical knowledge of BeiKang maternal and infant enterprise and market development strategy,and can improve and supplement the current marketing cases at home and abroad.At the same time,it can also serve as a powerful reference for the marketing of maternal and child service enterprises.Through the research in this paper,we can help the mother and baby of BeiKang establish scientific and reasonable marketing planning and mode,and use modern management theory to solve the problems in market development,so as to solve some problems existing in the current enterprise,and make the mother and baby of BeiKang achieve healthy and substantial development.