Research On Marking Strategy Of Maternal And Infant Area In R Large Supermarket

As the country has liberalized the second child policy,more than 17 million of the newborn babies are present every year in China,and more than thirty million children in China are 0-6 years old.If the baby products companies to produce high quality articles,so that in China's economic and social development plays an important role in promoting development,maternal and child supplies gained hitherto unknown opportunities,development,maternal and child supplies industry fast now,China's maternal and child industry output reached more than 300 billion,but domestic enterprises are not able to fully develop the market,now leading families through electricity supplier channels to buy foreign products,there is a certain relationship with the quality of this product,and the product marketing strategy also has a very important relationship.The focus of maternal and infant products is quality and safety.Therefore,we carefully select time tested brands and products to recommend to customers.We can deliver benefits and reassurance to every mother by reducing intermediate links and providing convenient distribution services.Although the infant industry of our country is affected by the policy,market,environment,culture and other factors of the country,but most of the maternal sales area has gradually formed a certain system,and can enhance their market power by means of advanced technology and experience in a very short period of time,accurately grasp the market demand to enhance the quality of marketing,from the consumer's perspective,make positive guidance for promoting consumer recognition and selection.In this paper,R supermarket area of maternal and child marketing strategy as the research object,through the R supermarkets in the marketing process to measure,effectively improve the quality of marketing,in order to promote the quality of marketing promotion,marketing planning and other comprehensive supermarket of maternal and child products make positive guidance.Marketing strategy is an important factor that influences the development direction and quality of an enterprise.The recognition degree of consumer's marketing policy directly determines the level of industry development.With the baby products and the choice of the increasingly high demand,at the same time to improve the quality of products also need to combine to strengthen the research of the marketing strategy,through the promotion of marketing strategy can effectively improve the maternal and child products,in order to promote the upgrading of the level of the supermarket business to make a positive guidance,therefore,this paper combined with the actual situation of the current social spending habits and R supermarket,it puts forward the corresponding measures from the perspective of the feasibility study of the marketing strategy,through the R supermarket case,provide guidance for other industries to enhance the maternal and child products marketing strategy choice.