Research On The Motivation And Performance Of The Digital Transformation Of Join Town’s Supply Chain

As an important national development strategy,the digital economy has become an important engine for building a new development pattern.At present,a new round of technological revolution makes digital technology rise strongly.Digital,digital industrialization have become an important driving factor of the fourth industrial revolution.Accelerating the digital transformation of the supply chain has become a strategic fulcrum for domestic enterprises to cultivate new opportunities in an era where opportunities and challenges coexist.Enterprises should comply with the overall situation and strive to promote a new pattern of digital ecological construction of the supply chain.Besides,they should drive high-quality development of enterprises with the guidance of supply chain digitization.As an important support for the pharmaceutical supply chain,the pharmaceutical circulation industry is facing great challenges when the national health is highly valued.A series of policies and market changes,such as “two-invoice system” and“procurement with volume”,have slowed down the growth rate of the pharmaceutical circulation market.They also continuously reduced the gross profit,forcing the pharmaceutical circulation industry to restructure the pharmaceutical circulation supply chain and value chain.At the same time,they strengthen the cooperation with the upstream and downstream customers of the supply chain,and improve the lean management level.The digital transformation of the supply chain has become a “good medicine” to solve the“disease” of the pharmaceutical circulation industry.Join Town is a technology-driven comprehensive service provider for the entire chain pharmaceutical industry,mainly engaged in pharmaceutical distribution,retail,third-party logistics,and medical health services.It is one of the largest pharmaceutical circulation enterprises in China,and has consistently ranked first among private enterprises in the pharmaceutical circulation industry.Therefore,this thesis studies the digital transformation of enterprise’s supply chain with specific cases,aiming to provide reference for the digital transformation of supply chain in China,which has certain practical significance.With the background of the wave of supply chain’s digital transformation,this thesis studies the motivation and performance of the digital transformation of supply chain of Join Town Pharmaceutical Group Co.,Ltd.(hereinafter referred to as “Join Town”).First of all,this thesis uses the literature review method to sort out the research status of digital transformation at home and abroad.On this basis,this thesis defines the concepts of digital transformation and digital supply chain,and elaborates the relevant theories of supply chain’s digital transformation.Secondly,this thesis uses the case analysis method to analyze the motivation of the digital transformation of Join Town’s supply chain from the perspective of policies,industries and enterprises themselves.Then,this thesis sorts out the transformation paths of Join Town’s digital procurement,digital logistics and digital retail.Finally,this thesis uses the comparative analysis method to comprehensively analyze the effect of the digital transformation of Join Town’s supply chain from the aspects of financial performance and non-financial performance.Finally,this thesis summarizes the corresponding conclusions and inspirations,so as to provide experience for the digital transformation of enterprises’ supply chain.As a member of the pharmaceutical circulation link,Join Town undertakes various upstream pharmaceutical suppliers,connects downstream pharmacies,public hospitals and other institutional consumers.It plays a pivotal role in the industrial chain.Under the influence of multiple factors such as policy influence and intensified industry competition,Join Town has opened the road of digital transformation of supply chain.It adopts the transformation path of “from point and surface” and “from inside to outside”,based on the company’s main business,sets clear transformation goals,makes a single breakthrough from the logistics sector,and then carries out the overall digital transformation deployment.When the internal digital transformation has achieved remarkable results,it exports outward,connects the internal and external business links,realizes the collaborative operation of the whole chain,and finally realizes the transformation achievements of digital procurement,smart logistics and digital retail.Join Town’s digital transformation of supply chain improves the efficiency of the company’s supply chain management.It becomes core competitiveness of Join Town,which helps Join Town to realize the digital distribution,and accelerates the process of logistics marketization.The transformation of its logistics department from a “cost center” to a “profit center” has led to a significant improvement in the company’s financial performance.Join Town’s non-financial performance,such as customer stickiness,market share,brand influence and innovation ability,have been improved.Therefore,this thesis believes that in the process of digital transformation of supply chain,enterprises should combine digitalization with corporate business,formulate a clear transformation strategy;open up business links to realize full-chain digital resource sharing and collaborative operation.On this basis,the digital platform is used to extend the value chain horizontally and vertically.Besides the enterprises should create a full scene of digital operation,and steadily promote the digital transformation of the supply chain.