| The integrated development of three industries is an important starting point to change the mode of agricultural production,promote the green development of agriculture and realize the revitalization of rural industries.As the backbone of the integrated development of three industries,the active participation of farmers is of great significance to the integrated development of three industries.At present,the integrated development of the three industries is still in the initial stage,the interest linkage mechanism is not perfect,the subjective status of farmers is insufficient,and the driving ability of the new agricultural management body is weak,which seriously hinders the integrated development of the three industries and the willingness of farmers to participate.In order to solve this problem,the state has successively issued policies on the integrated development of relevant industries,proposing to strengthen the leading role of enterprises,strengthen the skills training of migrant workers,improve the participation of farmers,and continue to promote the integrated development of the three industries to increase the income and employment of farmers.Understanding the factors that affect farmers’ willingness to participate in order to find the key to the problem is of great significance to promote the high-quality development of the integration of three industries.In this,this essay takes farmers’ participation in the three-industry integration of peanut industry as the study object.On the basis of systematically sorting out at home and abroad research achievement,it elaborates the notion of farmer’s behavior,rural three-industry integration,peanut industry three-industry integration and so on.On the basis of the whole industrial chain theory,industrial integration theory,agricultural multi-function theory,industrial structure theory,and farmer’s behavior theory,This paper analyzes the development situation and existing problems of farmers’ participation in the three-industry integration of peanut industry in Kaifeng City,and selects indicators from the aspects of personal feature of household,family feature of farmers,external environment circumstances,and cognitive feature of farmers on the basis of field research data in Kaifeng City to analyze the behavioral characteristics of farmers’ join the three-industry integration of peanut industry.The contributing factors of farmers’ participation behavior were analyzed by using a binary Logistic regression models.Finally,the related measure and suggestions are proposed.Based on this,the main contents of this paper include: first,systematic review of domestic and foreign research results and combined with the practical background,on the basis of the whole industry chain theory,industrial integration theory and industrial structure theory,select indicators and build models from the aspects of individual characteristics of farmers,family characteristics,external environment characteristics and cognitive characteristics of farmers,and make relevant research assumptions.The second is to design the research scheme,collect and sort out the field research data of Kaifeng City,and conduct descriptive analysis.The third is to analyze the influence of various variables on farmers’ willingness to participate in the three-industry integration of peanut industry,and adopt the binary Logistic model to carry out the overall regression of variables,and analyze the influencing factors of farmers’ willingness to participate.Finally,the relevant countermeasures and suggestions are put forward. |
