A Study On Farmers' Willingness To Participate In Agritainment And Influencing Factors

The Party and government have always attached great importance to the development of the rural economy.In 2016,the central no.1 document proposed we will strive to develop leisure agriculture and rural tourism.In the development of rural tourism,it is necessary to rely on natural resources and rural culture to develop leisure tourism projects with high participation of farmers and a wide range of benefits.As an important project for the development of rural tourism in China,agritainment is an important carrier for increasing farmers' income.Through the research on the problems existing in the development process of agritainment and the willingness and influencing factors of farmers participating in agritainment,relevant countermeasures and suggestions for promoting the development of agritainment are proposed,which provide reference suggestions for the development of local agritainment.It is of great significance to better guide farmers to participate in agritainment,achieve rational allocation of rural labor force,effectively promote rural economic development,and accelerate the process of rural modernization in China.This article is divided into six parts,the first part is the introduction,the second part is the theoretical basis and the concept of the definition,the third part is the general situation of the development of B-village agritainment in Shibanyan Town,the fourth part is the analysis of the influencing factors of farmer's willingness to participate in the agritainment,and the fifth part includes countermeasures and suggestions.The sixth part includes conclusions and outlook.The questionnaires were used to obtain data.Descriptive analysis and Logistic binary regression analysis were used to analyze the farmers' willingness to participate in agritainment and the influencing factors.The main factors affecting farmers' willingness to participate in the include government policies,and farmers' recognition,local economic development.In response to the problems existing in the development of agritainment and the major factors that affect farmers' willingness to participate,we propose to accelerate the development of rural education,increase awareness of innovation,establish and improve relevant institutional mechanisms,increase farmers' awareness of farmer's development,and increase government policies support and other countermeasures.